Subway is rebranding its classic cookie sweet snack product across EMEA with a new design created by its agency Above+Beyond. The new EMEA Subway Cookies identity takes traditional patterns and typography to give the product a joyful and colourful look. Above+Beyond’s work on the new identity started with creating a typographic “COOKIES” logo-marque. The agency […]
Continuing its mission to revive the refreshment category, Smint is back on screens this January with its “Fresh Moments” campaign. Worth £5.8m, Smint is a big player in refreshment but sales across the category fell over the course of last year due to a major change in traditional purchase patterns as Covid-19 saw commuting, social and leisure occasions grind to […]
Coldpress takes another positive stride forward (March 2021) with the launch of its award-winning (World Innovation Awards) Cherry & Apple HPP juice with added benefits (750ml) in 270 Waitrose stores. Although juice as a total category remains in a precarious state of freefall (-50.2%), with regular juices unable to shake off their ‘high sugar’ tag; […]
- For this year’s Creme Egg campaign, Cadbury has partnered with ELVIS to throw an inclusive season-long celebration for the nation to mark its milestone birthday - The through-the-line campaign aims to bring back the hype and get the nation excited about Creme Egg’s unique taste experience
Cadbury Creme Egg, the Mondelēz International owned chocolate brand, has today revealed its annual campaign, which this year takes the form of a Creme Egg Golden Goobilee in celebration of the brand’s 50th birthday. The push was developed in partnership with creative agency ELVIS. To mark the milestone birthday of a British icon, Cadbury has partnered with […]
Fibre One from General Mills is helping shoppers start 2021 as they mean to go on with an exciting new ATL campaign. The fastest-growing weight management snack bar brand[1] will be back on TV screens with a refreshed TVC, whilst also challenging the nation to ‘Take30’ in a new wellbeing initiative. The first of its kind […]
Weetabix Food Company has partnered with Morrisons to create a new sports nutrition food box, offering a selection of protein products at great value, that can be delivered direct to consumers. Available to order now and retailing at £18 the box will contain three brands: x4 Weetabix On The Go Protein drinks, x4 Premier Protein […]
The UK’s number one breakfast cereal, Weetabix, is returning to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation to start the day right with versatile, inspirational recipe ideas and will feature the by-line now synonymous with the brand – ‘Have You Had Yours?’. The £2million campaign, set […]
Catoctin Creek Distilling Company has announced January 2021 as the UK launch for Roundstone Rye; Virginia’s most-awarded whisky receiving over one hundred awards and accolades. In Loudoun County, in the north of Virginia, lush plains and meandering rivers work their way down rolling hills from snow-peaked mountains to Purcellville where Catoctin Creek Distilling Company sits […]
Artisan Bakery chain, Coughlans, has teamed up with THIS, the hyper-realistic creators of plant-based food, to launch a duo of delicious vegan bacon goods for Veganuary, including: The UK’s first vegan bacon turnover, THIS Isn’t Bacon Turnover, which features the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, vegan cheese and slow-roasted tomato wrapped in vegan puff […]
This new year – more than any other – is the time for positive change
As Veganuary 2021 gets underway, this year’s cohort is already the biggest since the pledge began in 2014. More than 440,000 people have already signed-up for the 31-day vegan challenge – surpassing 2020’s total of 400,000 – and sign-ups are continuing at a rate of 1 person every three seconds! 2021 is the year for positive change and Veganuary is urging everyone to embrace this unique opportunity to reshape the […]