JDO Brand Design has been selected as Hennig-Olsen’s new creative partner. Through this collaboration, JDO will be involved in evolving and elevating the Hennig-Olsen brand and its portfolio to take on the competition and engage the next generation of modern ice cream lovers. The oldest ice cream producer in the region, Hennig-Olsen has been churning its premium quality ice cream and other […]
MOMA, the experts in oats, are adding three innovative new porridge flavours to the range this September. With listings already secured across the multiples; Sainsbury’s (410 stores), Tesco (up to 400 stores), Waitrose (300 stores), Morrisons (200 stores) and Ocado, the new variants have no added sugar and bring unique new flavour combinations to the […]
Australian winery Fourth Wave launches a new range of ‘friendly’ plant-based wines called Hello!, with brand strategy and packaging identity by drinks design specialist Denomination. The plant-based movement is booming as more people seek to reduce their dependence on animal products for all kinds of reasons, including health, the environment and animal welfare. To respond […]
Old El Paso, the UK’s number one Mexican brand, is launching its biggest innovation in a decade – NEW Tortilla Pockets. The super soft, tasty wraps are sealed at the bottom to offer a first-to-market, mess-free solution to mealtimes and are now hitting shelves across grocery and convenience. The innovative pocket design solves the age-old […]
For over 90 years, Dell’ Ugo has been making the most authentic and innovative Italian pasta in the UK. It all started when Luigi Ugo left Italy in 1921 and came to London to begin work in a grocery shop. With no wages but a daily supply of flour and eggs, he painstakingly made fresh pasta by […]
Perfetti Van Melle, owner of two of the UK’s leading mint and gum brands Mentos and Smint, is on a mission to revitalise the refreshment category. Following sharp declines in sales across the board between from March, the confectionery giant has implemented several measures to ensure mints and gums remain top of shoppers’ agendas now […]
Heineken rewarded musicians, made famous for lifting Italian spirits during lockdown, with a performance at the Formula 1 Gran Premio Heineken® d’Italia 2020 The musicians performed in Monza after being surprised by Scuderia Ferrari’s Charles Leclerc during their rehearsal
With Formula 1™ races still taking place behind closed doors, official partner Heineken brought musicians from across Italy together for a unique performance to start the Formula 1 Gran Premio Heineken d’Italia 2020 as part of the brand’s #SocialiseResponsibly campaign. The musicians, whose balcony and rooftop performances went viral during lockdown, were rewarded for boosting […]
Wefarm, the fast-growing digital platform connecting the small-scale farming community , has unveiled its new branding by the London-based creative agency BMB. At the heart of the new design is a motif of interlocking leaves, symbolising farming and growth, while the overlapping lines talks to the connectivity Wefarm strives to provide for its members. In […]
New Mighty Melts and Oaty Bars are high in fibre, gluten free and contain no added sugar Melts RRP: £0.85 per 6g bag, available in Sainsbury’s from 13 September 2020 Bars RRP: £2.95 per multipack (6 x 20g bars), available in a new retailer from 28 September 2020
Premium baby and toddler brand, Piccolo, is launching a new duo of high fibre melts and oat bars. This comes as part of its growing portfolio of products, ranging from infant formula to snacks. The family-owned challenger brand is launching the snacks to support back to nursery and school occasions. They also aim to support […]
London-based GROUNDED has partnered with SIG to turn its innovative concept idea for a 100% natural range of plant-based protein shakes, aimed at health-conscious mobile consumers, into a commercial reality. GROUNDED reached out to SIG for support in getting its all-natural plant-based shakes, with cocoa and plant protein, ready for market. As there is almost […]