IN NEW GLOBAL CAMPAIGN
The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet
Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]
Lucky Generals has been appointed by Whitby Seafoods as its first-ever creative agency. It picked up the business without a full pitch after impressing the client at the chemistry stage. One other un-named agency was involved in the process. Lucky Generals will now be tasked with helping Whitby Seafoods build its brand awareness with the […]
June sees the launch of Mia & Ben, a new brand that’s set to shake up and shape up the baby & toddler food scene. By using the latest food tech and the freshest, organic ingredients, Mia & Ben has created a puree with all the taste, texture, flavour AND goodness of home cooked food. So […]
By Tom Harvey, co-founder, YesMore drinks marketing specialists
Reopening bars and restaurants in a world where a deadly virus spreads in close contact and indoor spaces… Well, it’s a challenge to say the least. However, as infection rates drop, many venues are beginning to reopen in some form – mostly for outdoor dining, at the moment. So what do venues need to bear […]
Mentos, the global number three candy brand, has introduced an exciting and powerful new flavour to its portfolio. Mentos Xtra Strong is now available in both single roll and multi-pack formats. Having seriously impressed consumers via a taste testing panel, the mintier than ever peppermint variant is set to be a must-stock for retailers. Currently […]
Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments
Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It […]
Molson Coors brand, Miller Genuine Draft, launches global rebrand with sleek and sophisticated new identity.
Seymourpowell create a premium brand image through a simplified and sharpened Miller Genuine Draft identity to connect with brand-savvy demographic
Strategic design and innovation agency Seymourpowell can reveal the details of its global rebrand for the Molson Coors beer brand, Miller Genuine Draft, which sees the beer company unveil a revitalised identity and a more premium offering for one of the United States’ most popular beers. The new livery is launching across 50 global markets, […]
Granola brand Lizi’s has revealed an explosive brand refresh for its new range of Super Mueslis, with creative and strategy by branding agency Carter Wong. Since its launch in 2003, Lizi’s has grown to become the UK’s favourite premium granola brand, committed to providing wholesome breakfast options that deliver sustained energy throughout the day. An explosive identity With […]
The FAB Awards revealed a Brand New Trophy made exclusively from recycled materials during the "Online Awards" show in honour of The Winners and Finalists of The 22nd FAB Awards.
FAB Awards recognises the best in creative work for food, beverage and restaurant brands in over 60 countries and are the only awards programme that specialises on the great work done by food and beverage brands and their agencies. “Although we liked our old logo, we felt that after 21 years, we needed a new […]
Today sees the launch of three exciting new Domino’s idents for All4. As the platform sponsor, the shorts will raise awareness of this new partnership, while spotlighting two brands which combine for the perfect night in. Created by VCCP, the ‘Joy + Missing Out’ spots are immersive, mixed media films which combine a live action […]
