The past five years in the drinks industry have seen a craft beer revolution, a craft gin/vodka/tequila revolution; low alcohol spirits, new packaging innovations… but through much of this, cider has been on the outside looking in. Strongbow is still the main tap in most pubs; apple and fruit bottled ciders are stocked sparsely in […]
Popular British ethical pioneer coffee brand Cafédirect is returning to TV screens next week with a new ad campaign following a ten-year break since its last appearance on television.
The fast-growing brand, which has listings in Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose, is using the campaign to build on strong sales in a year which has seen it launch new products and redesign its packaging. In April the company unveiled its fifth single origin coffee, Mayan Gold, sourced from the Chiapas and Oaxaca […]
We Are Social Milan creates ‘The Rooftop Match with Roger Federer’
Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla, created by We Are Social Milan. The fans in question are two young Italian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The […]
Biotiful Dairy, the UK’s #1 Kefir Brand, is delighted to be part of Sainsbury’s new cheese aisle hotspot. From the 29th July the hotspot, along with aisle fins and shelf stripping, will go into 101 top Sainsbury’s stores for 7 weeks. Biotiful kefir cheese brings something new & exciting to the cheese category which is […]
Two Flavours Mark The Vodka’s First Major Mainstream Sales Push
Ahead of what it’s anticipating as ‘significant’ growth across all vodka categories, Halewood-owned Vestal has seized the opportunity to launch its first flavours – Black Cherry and Raspberry & Blackcurrant. Macerated in Vestal’s 2015 vintage, the two flavours are based on traditional Polish fruit-based vodkas known as ‘Nalewka’. The flavours aren’t overly sweet, are free […]
The Forge Benefits From A Free Keg Delivery
Leicestershire pub the Forge is one of the first on-trade businesses to benefit from a support package launched by Budweiser Budvar UK designed to help operators as they reopen into the ‘new normal’ of post-lockdown trading. As staff at the pub, located in Glenfield, near Leicester, prepared to reopen, they were paid a visit by the Budvan, […]
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 3 in the series looks to envisage a healthier beverage and a more elegant […]
Boursin, the No.1 Indulgence cheese brand], has announced a flavoursome first, with an exciting new premium burger restaurant brand partnership, as British burger brand Honest Burgers launch the ultimate Boursin burger! Building on the success of last year’s summer campaign, which drove +9% value sales growth (vs 1YA[ii]), this year’s “We Summer, Oui Boursin” campaign continues to showcase […]
Originally ‘The Harry Pie Store’, Le Petit Pie was started by Claude Harry, a former chef in Michelin-starred restaurants in France and his wife Jenny. Made by hand in their kitchen in South-west London, the delicious pies and melt-in-your-mouth pastry gained The Harry Pie Store a loyal following and a listing with Waitrose in 2011. […]
Cheetham Bell have created a new TV commercial for sweet manufacturer Swizzels to launch their new Great British Puds Chew Bars. It will introduce for the first time – Mr Swizzels, the eccentric sweet inventor who excitedly reveals how he’s created his latest delicious product. Swizzels Great British Puds – 30 from Cheetham Bell on […]