Tripadvisor makes it easy to purchase gift cards and discover delivery and takeout services to support local restaurants The Tripadvisor Foundation is committing $1 Million to support organisations serving the most vulnerable populations around the world in response to COVID-19 Communities can generate support for impacted hourly and front line restaurants workers by sharing their […]
On air from Sunday, April 5th, the commercial through which Barilla says thank you to all those who continue to support the Country with their everyday actions
The Barilla Group continues to be by Italy’s side: following donations to support the emergency, the company also wanted to express its closeness and gratitude to #italiacheresiste (#resilientitaly), through an emotional video that is on air on the main national TV stations from Sunday, April 5th. It is a special message of sincere gratitude, on behalf of […]
In response to the UK lockdown, Birds Eye is set to launch an updated communications approach today (Tuesday 7th April). Titled “So, what’s for tea?”, the new campaign will run in place of the original through-the-line activity and will provide families with ideas for teatimes as well as for playtime, family time and downtime. Sarah Koppens, […]
• The leading company in the premium packaging market continues to set trends with the creation of this 100% sustainable and optimal colour for distillery, wine, beverages, gourmet and beauty. Wild Glass was awarded last October with the special jury prize at the Prix Luxe Pack in green, held in Monaco, in the Solutions Packaging category.
• This innovation joins other successful Estal launches, such as the groundbreaking Sommelier concept: a bottle design with a minimalist ring profile that reinforces the quality of the wine. Producers can optionally combine the Sommelier design with the new Wild Glass colour, seamlessly matching consumer demands for sustainability in materials, natural beauty in design and […]
BY John Eversley who is managing director, agency at WPNC
Food and drink brands across the UK are adapting fast to changing consumer behaviour resulting from the outbreak of Coronavirus. Stores have been under increased pressure since the beginning of the crisis, with many shelves stripped bare by anxious shoppers. This, in turn, has boosted online demand for groceries. One category that is particularly benefitting […]
Bacardi’s #RaiseYourSpirits initiative provides £1.5 Million to support Western Europe bar industry A #RaiseYourSpirits virtual bar with Deliveroo Editions will help over 120 bars generate revenue
Bacardi, the world’s largest family-owned spirits company, has launched #RaiseYourSpirits, a multi-point plan to help bars & bartenders in the UK & Ireland combat the coronavirus crisis. One of the plan’s key activations kicks off next week (April 16) as Bacardi launches the #RaiseYourSpirits virtual bar with Deliveroo Editions, giving over 120 bars a platform […]
During these days, weeks and months of social isolation we are seeing forward thinking brands step-up and embrace home delivery like never before. They are making sure that people can still get the brands they love, and are gaining advocates while they’re at it. B&B studio has worked with Dalston’s Soda – a brand with […]
Algebra Drinks are obsessed with making simply beautiful drinks, their Extra Dry Coffee Liqueur is made from aged Caribbean Rum, freshly ground coffee and unrefined cane sugar and nothing else. The brand’s name Algebra is from Medieval Latin and Arabic meaning ‘reunion, connection, blending’. Buddy developed the core Algebra ‘A’ drop monogram and framed this […]
New designs reflect the brand’s vision to recruit a new generation of craft seekers and heroes its motto: “let the deed show” .
Aberlour, the award-winning craft single malt Scotch whisky distiller, has proudly unveiled its distinctive new packaging created in partnership with Nude Brand Creation. The redefined craft aesthetic of the new-look packaging truly heroes its heritage and highlights the brand’s continued passion for delivering a whisky of exceptional character. Nude took inspiration from the distillery’s rich […]
Sumol+Compal are pleased to unveil their new look Serra da Estrela water, with new brand identity and label design by BrandMe. BrandMe created the revised brand identity and mountain landscape to support Serra da Estrela’s new positioning, tell the brand story and create a uniquely ‘ownable’ and bold iconic statement in this highly competitive category. […]