Beer brands have caught up to the radically different attitudes of younger drinkers and are now looking to sculpt how people will drink in the future, says Chris MacRae, Senior Account Manager at global brand experience agency Sense.
People’s drinking habits and attitudes are changing, with beer brands battling to extract increasing value from fewer drinkers in a more contested market than ever. The big players in beer have spent the past few years scrabbling to ensure that they have the product range, brand awareness and distribution to be able to attract these […]
Hart & Jones injects modernity into Birell Non-Alcoholic Beer designs
Birell, the market leading non-alcoholic beer brand in the Czech Republic, has partnered with Hart & Jones to deliver fresh new designs for their core range. Simon Jones, Managing Director at Hart & Jones, explained how this project was much more than just a face lift: “Birell was ahead of its time when it launched […]
West Berkshire Brewery were all set to grasp the booming NoLo alcohol market with a new range of flavourful, refreshing, alcohol-free beers. While they had the beers and name in hand, they turned to Thirst to develop a brand which showed there was more to good beer (and good times) than booze. With new NoLo […]
We all know that agencies revolve around servicing their clients and, as a result, their own marketing needs can be further down the priority list. If you’re finding that business has suddenly gone a bit quiet, then now’s the time to focus on getting your house in order and building up your own marketing toolkit. […]
Grey London is launching a campaign for Pringles, targeting the ever-expanding gaming market, that sees Xbox champions leave the screen and enter the real world in a fun fantasy style starring Pringles as the ultimate go-to snack for gamers.
PRINGLES Grey London from Grey London on Vimeo. ‘Pringles has entered the game’ is currently running in France and Germany, and launched in the UK on Monday 30th March. Highlighting the association between the brand and gaming with taglines such as ‘Pop, play, eat’, the series of films offers the audience a fun look at the world […]
M&S’s low calorie food range ‘Count on Us’ is successfully countering declining interest in traditional calorie counting with a re-brand created by Elmwood that resonates with health conscious consumers. M&S launched its Count on Us low calorie range of food in late 2019, as an array of other weight loss tools and practices evolved. However, […]
Brands across company’s portfolio including BACARDÍ®, MARTINI®, GREY GOOSE®, BOMBAY SAPPHIRE®, DEWAR’S® and ANGEL’S ENVY® unite to help produce more than
267,000 gallons (1.1 million liters) of hand sanitizers.
Family-owned Bacardi has expanded its commitment across countries and brands to help produce more than 237,000 gallons (900,000 liters) of hand sanitizers, as worldwide demand continues to exceed supply in efforts to reduce the risk of COVID-19. This week, eight Bacardi-owned manufacturing sites across the United States, Mexico, France, England, Italy and Scotland are joining […]
With the UK entering its first week in lockdown, many businesses have hit the brakes on all fronts. We are seeing plenty of companies batten down the hatches, waiting for the storm to pass. This is a perfectly reasonable reaction to the uncertainty of COVID-19, and for many it is the only way to survive. […]
Echo Brand Design has created a new premium packaging and structural design for English Tea Shop’s new range of Whole Leaf Tea, highlighting the brand’s sustainability credentials
Independent design and innovation agency Echo Brand Design today reveals its latest collaboration with English Tea Shop in the form of its innovative premium packaging for a new range of Whole Leaf Teas.As part of its ongoing work for the brand over the last 4 years, Echo conceived and designed the innovative packaging for a […]
Serviceplan Campaign Unites with Germany’s food retailer PENNY to launch communication initiative thanking unsung heroes working in their supermarkets to ensure each neighbourhood has essential food and supplies at this time of national crisis.
The German food retailer PENNY has launched a broad communication campaign with the motto#helpfirst or #erstmalhelfen meaning: to help is the first priority. The campaign consists of TV and online commercials, print ads and social media communication. PENNY thanks all colleagues in roughly 2,200 stores in Germany and the entire logistics team who, in this […]
