Launched in 2013, Butterfly Cannon’s brand identity for the original RedLeg Spiced Rum was all about capturing the true laid-back spirit of the Caribbean. Made using authentic Caribbean rum infused with vanilla and ginger, the brand needed to be grounded firmly in ‘Irie’ island life – a chilled-out feeling that everything’s ‘all right’. To bring […]
Fun Agency have recently completed the brand look and feel for Perfetto Italian Gin, from Continental Wine and Foods. Fun Agency created a clear proposition, look and feel and full range of campaign assets to help communicate the brand. Paul Alexander, creative partner at Fun said ‘Perfetto is produced inland, and we wanted to make sure […]
The first Secret Sofa screening to be Grand Budapest Hotel
Luxury ice cream brand Häagen-Dazs has teamed up with Secret Cinema, the pioneers of immersive storytelling, to launch Secret Sofa – a weekly home entertainment series where audiences can create their own unique immersive cinema experiences – to tie in with the its new “Häag-Indoors” initiative. For eight weeks at 7.30pm BST every Friday, Secret […]
Saputo Dairy Crest has launched a heart-warming TV campaign to support the government message to stay at home, and position the Cathedral City cheese as the perfect staple to liven up meals during lockdown. Cathedral City Stay Home from Grey London on Vimeo. Created by Grey London, ‘Stay Home’, launched on Saturday evening during Britain’s […]
Over the last few years The Great British Biscotti Co has proudly rekindled the fortunes of the humble biscotti that first arrived on our shores some two thousand years ago in the knapsacks of invading Roman legionnaires. Originally assembled as a durable, double-baked, energy provider for famished foot soldiers, the humble biscotti has slowly evolved […]
Boldly master your urge to down this Doritos
If you’ve recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. That’s a major problem if you’re running out of Doritos. Everyone knows that you simply can’t resist a pack of Doritos. From the moment you crack a […]
More than three weeks since pubs closed their doors due to the Covid-19 outbreak, many are continuing to work tirelessly to support their local communities. The help takes many forms, from offering essential supplies to customers, to preparing hot meals for local homeless and other vulnerable people, as well as keeping regulars entertained and connected […]
The Black Raspberry Liqueur, Chambord, has appointed Southpaw as its global strategic creative agency, following a four-way, competitive pitch. This is a return to a global agency appointment for the brand, aiming to nurture and maintain a consistent look and feel across all markets, as well as to continue educating consumers on what Chambord is and how/when […]
With the current global epidemic and families struggling to deal with lockdown, there couldn’t have been a better time for a bit of Dragons’ Den Easter cheer! That’s where Punkbox comes in. On Easter Sunday they filled our screens with their own unique take on creativity and engaging kids in the fun reuse of delivery boxes and […]
By Dr. Jennifer Simon, Semiotician at Sign Salad
Easter celebrations will still be going ahead for families and individuals across the globe, but due to the COVID-19 pandemic they are going to be a little different this year. Despite not being able to freely immerse themselves in family or religious gatherings, there is one popular ritual that can be enjoyed by all this […]