HEINEKEN today announces the appointment of Bram Westenbrink as Senior Director Global Heineken Brand, effective June 1st. Reporting to Chief Commercial Officer, Jan-Derck van Karnebeek, his remit is to build on the strong foundation laid by predecessor Gianluca Di Tondo, and focus on driving further Heineken® growth and profitability around the globe. Since March 2017, Westenbrink has […]
London based brand design agency PB Creative, has partnered with Kraft Heinz to develop a new premium tier for drinks cordial brand Karvan Cévitam. Founded in the late 19th century, the original liquid was a concentrated fruit product that could be kept at room temperature as fridges were not widely available. In 1948, the brand took […]
The global drinks brand, which only uses Organic and Fair Trade ingredients, appointed The Clerkenwell Brothers for its consumer research, repositioning, brand refresh and new packaging. At the end of 2019, established brand Little Miracles engaged The Clerkenwell Brothers to find out what exactly their customers wanted to drink next and why. Extensive quantitative and […]
The no. 1 brand in kids’ yoghurt, Petits Filous, has unveiled its new Goodness campaign that calls out the brand’s credentials as a healthy snack for children, grounded in goodness. Preceded by recent sugar reduction renovation across its core range, the campaign will drive brand credibility and aims to increase household penetration, already at 51.8%. […]
Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing. Through Instagram, Heinz took a ride on a behavior people already […]
As the leading supplier of authentic Japanese Teas in the UK, Clearspring were keen to strengthen their current packaging to reflect this. Branding and Packaging Design Specialists Mayday were invited to create a solution with authenticity at its core. Authenticity informs everything Clearspring undertake and as such, Mayday wanted to intrinsically link the brand with […]
Global creative brand agency BrandOpus have partnered with the UK’s number one micro-snacking brand Rustlers to define a new brand strategy and visual identity, which will be launching across the UK this month. The rebrand is in response to Rustler’s ambition to grow market share and expand into new categories. Adrian Lawlor, Marketing & Business Development […]
For decades, NESCAFE has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated […]
The Real Olive Company has had a beautiful makeover courtesy of food and drink branding experts, The Space Creative. “Karin and Ben at The Real Olive Company approached us in 2019 to help them redefine their brand and open the door to wider distribution and increased sales” says Creative Director David Thomson. “The olive fixture […]
Mango & Blackcurrant to join the range from May
Biotiful Dairy, the UK’s No.1 in gut-friendly kefir drinks and snacks, today announces the launch of two new liquid kefir flavours; Kefir Mango and Kefir Blackcurrant. The newest additions to the brands successful liquid kefir product portfolio are now available in Morrisons (Mango 500ml, 313 stores, Blackcurrant 250ml, 361 stores) with further roll out planned across major retailers this summer. […]