By Mohamed Merali
The restaurant industry has gone through a significant transformation over the last few years, driven by consumers who are increasingly prioritising meals that are healthy, sustainably sourced and ethically produced. The conscious consumers are gradually moving away from their established approach to dining and the restaurant industry needs to adapt to the new attitudes of […]
Based on real life experiences, the advert portrays a transgender person trialling their new name in a Starbucks store Channel 4 award challenges the lack of representation of LGBT+ people in advertising, with research revealing only 0.3% of all adverts feature a transgender person Starbucks is partnering with charity Mermaids to expand their helpline to […]
Review Hub gives restaurant owners the ability to subscribe in order to respond to reviews on Tripadvisor, Google, Facebook, Yelp and more, all from one platform 90% of diners say restaurant reviews matter when choosing a palace to eat, showing the importance of paying attention to customers’ feedback online 63% of diners […]
Global Redesign Creates Stronger Brand Love for Better-For-You Products
When Frito-Lay sought to introduce a brand of better-for-you snacks, they identified a group of ultimate influencers to inform their strategy. These influencers were critical to the process from beginning to end and provided direction across the brand’s ecosystem. Targeted to women ages 40 – 50, Off the Eaten Path was steered by these “Inspioneers,” […]
Intercontinental Brands – the company behind Slingsby – has launched Amplify, its first ever zero-alcohol distilled spirit brand, created by Elmwood Leeds. Elmwood developed the brand strategy, the value proposition and distinctive point of view, as well as its name, visual identity, tone of voice, packaging design, and the website design and development. Through its […]
Customise your G&T with this new pack of four beautifully crafted gin liqueurs featuring Rose, Hibiscus, Strawberry and Raspberry. Add a splash to a Bombay Sapphire & Tonic for a tantilising twist on a classic.
BOMBAY SAPPHIRE announced the launch of Bombay Creations™ Gin Liqueurs, a quartet of naturally-flavoured gin liqueurs to customise your G&T. Perfect as a gift, or to enjoy with friends during special celebrations, gin-lovers can now add a splash of colour to their glass for a floral or fruit boost – your G&T, your way. The […]
B&B studio has designed the identity for gut-loving food brand Bio&Me, co-founded by leading gut health expert Dr Megan Rossi, founder of The Gut Health Doctor. Bio&Me has been created to bring clarity, credibility and convenience to the world of gut health, as well as celebrating the delicious diversity of plant-based eating. The initial launch […]
- Brand Will Feed the World a SNICKERS During the First Quarter of Super Bowl LIV -
SNICKERS will have a :30 spot entitled “SNICKERS Fixes the World” that will run during the first quarter of the game, but the brand released a special long-form version on their YouTube page. In the iconic candy brand’s signature humor, they present an absurdly satisfying solution for fixing the world when the world is clearly not itself. […]
Humorous new TV creative on air from Monday 3rd February
Weetabix, the UK’s number one breakfast cereal brand[2], is unveiling a brand-new TV advert as part of a its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign. Dramatising the advantage consumers can get from eating Weetabix, the impactful creative shows a little girl who’s ‘had her […]
-Multi-million-pound, TV-led UK campaign marks Havas’ debut for the iconic beer brand-
Coors Light, the iconic, Molson Coors-owned beer, this weekend launches a major new brand campaign and positioning in the UK: Keep It Fresh. Taking inspiration from the brand’s Rocky Mountain heritage and its longstanding strapline ‘The World’s Most Refreshing Beer’, it champions freshness as an attitude and celebrates fresh perspectives. The campaign centres around an […]