BY John Eversley who is managing director, agency at WPNC
Food and drink brands across the UK are adapting fast to changing consumer behaviour resulting from the outbreak of Coronavirus. Stores have been under increased pressure since the beginning of the crisis, with many shelves stripped bare by anxious shoppers. This, in turn, has boosted online demand for groceries. One category that is particularly benefitting […]
Bacardi’s #RaiseYourSpirits initiative provides £1.5 Million to support Western Europe bar industry A #RaiseYourSpirits virtual bar with Deliveroo Editions will help over 120 bars generate revenue
Bacardi, the world’s largest family-owned spirits company, has launched #RaiseYourSpirits, a multi-point plan to help bars & bartenders in the UK & Ireland combat the coronavirus crisis. One of the plan’s key activations kicks off next week (April 16) as Bacardi launches the #RaiseYourSpirits virtual bar with Deliveroo Editions, giving over 120 bars a platform […]
During these days, weeks and months of social isolation we are seeing forward thinking brands step-up and embrace home delivery like never before. They are making sure that people can still get the brands they love, and are gaining advocates while they’re at it. B&B studio has worked with Dalston’s Soda – a brand with […]
Algebra Drinks are obsessed with making simply beautiful drinks, their Extra Dry Coffee Liqueur is made from aged Caribbean Rum, freshly ground coffee and unrefined cane sugar and nothing else. The brand’s name Algebra is from Medieval Latin and Arabic meaning ‘reunion, connection, blending’. Buddy developed the core Algebra ‘A’ drop monogram and framed this […]
New designs reflect the brand’s vision to recruit a new generation of craft seekers and heroes its motto: “let the deed show” .
Aberlour, the award-winning craft single malt Scotch whisky distiller, has proudly unveiled its distinctive new packaging created in partnership with Nude Brand Creation. The redefined craft aesthetic of the new-look packaging truly heroes its heritage and highlights the brand’s continued passion for delivering a whisky of exceptional character. Nude took inspiration from the distillery’s rich […]
Sumol+Compal are pleased to unveil their new look Serra da Estrela water, with new brand identity and label design by BrandMe. BrandMe created the revised brand identity and mountain landscape to support Serra da Estrela’s new positioning, tell the brand story and create a uniquely ‘ownable’ and bold iconic statement in this highly competitive category. […]
Beer brands have caught up to the radically different attitudes of younger drinkers and are now looking to sculpt how people will drink in the future, says Chris MacRae, Senior Account Manager at global brand experience agency Sense.
People’s drinking habits and attitudes are changing, with beer brands battling to extract increasing value from fewer drinkers in a more contested market than ever. The big players in beer have spent the past few years scrabbling to ensure that they have the product range, brand awareness and distribution to be able to attract these […]
Hart & Jones injects modernity into Birell Non-Alcoholic Beer designs
Birell, the market leading non-alcoholic beer brand in the Czech Republic, has partnered with Hart & Jones to deliver fresh new designs for their core range. Simon Jones, Managing Director at Hart & Jones, explained how this project was much more than just a face lift: “Birell was ahead of its time when it launched […]
West Berkshire Brewery were all set to grasp the booming NoLo alcohol market with a new range of flavourful, refreshing, alcohol-free beers. While they had the beers and name in hand, they turned to Thirst to develop a brand which showed there was more to good beer (and good times) than booze. With new NoLo […]
By Rebecca Peel, Managing Director of Awarded.
We all know that agencies revolve around servicing their clients and, as a result, their own marketing needs can be further down the priority list. If you’re finding that business has suddenly gone a bit quiet, then now’s the time to focus on getting your house in order and building up your own marketing toolkit. […]