Low alcohol drink turns to CBD / Drops ABV - Goes #ChillAF
Nearly a year after its launch, Willow, the low-alcohol spirit from Ladies & Gentlemen bars, has reformulated to take advantage of the CBD boom and further boost its commercial potential by switching to just 0.5% alcohol. Previously at 4.4% ABV, the apple spirit base of the drink now features a 15 mg broad spectrum CBD […]
TheFork Acquires Bookatable and Expands to the UK, Germany, Austria, Finland and Norway Markets
The Michelin Guide has joined forces with TripAdvisor and TheFork to offer diners a complementary way to find their ideal dining experience, as well as improved access to a wider choice of high-quality restaurants around the world. Michelin and TripAdvisor, with its subsidiary TheFork, have entered into a content and licensing partnership to combine the […]
This year, TALK.GLOBAL has partnered with UK charity FoodCycle to bring the spirit of the festive season to those in need. The agency has collaborated with this unique, community-dining charity on their Christmas Challenge project Recipes for the Community; a result of close cooperation with top celebrity chefs such as Tom Aikens, Melissa Hemsley and […]
Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]
Marketing and communications agency Clarity, today launches an Augmented Reality (AR) menu as part of the ‘Be in The Know’ campaign for cocktail bar chain Be At One. As part of the new campaign, the bar has also partnered with Bacardi, to further promote the three secret AR cocktails that are revealed via the app. Following […]
Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits. B&B studio has created the brand strategy, naming and visual identity design for OATH, which […]
The idea of growing meat outside an animal has been around for a long time. In 1931, Winston Churchill wrote that by the 1980s “we shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium.” Although his timing was […]
Created in partnership with artisan floristry experts Floom, the limited-edition Bombay Sapphire Garnish Wreath allows party hosts to get creative and impress their guests by dressing their drinks with a series of seasonal garnishes plucked straight from the vibrant wreath.
BOMBAY SAPPHIRE has teamed up with Floom to create the Bombay Sapphire Garnish Wreath; the perfect gift to encourage gin-lovers to stir their creativity this festive season. Carefully crafted by Floom’s artisan florist, the wreath features a selection of garnishes for seasonal cocktails, such as dried oranges, star anise, cinnamon and lemon wheels and comes with […]
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson […]
ROBERTS BAKES SPECIAL EDITION BLOOMERS MADE FROM INSECTS
Like something straight out of the bizarre Bushtucker Trial on last night’s I’m A Celebrity, Roberts is the first major bakery brand in the UK to launch insect bread. And it tastes delicious. The batch of limited-edition Crunchy Cricket Loaves has been whipped up in The Exploratory – Roberts’ concept kitchen and home of innovation – […]