Unique Product and Packaging Combinations Opens Up New Opportunities
Start-up company Tofusan, founded by Suranam Panichakarn in 2011, and SIG team up to launch Thailand’s first organic UHT soymilk in aseptic carton packs. After enjoying rapid growth to become the market leader in pasteurized soymilk, with a 65% market share in Thailand, Tofusan has now launched its first premium organic UHT soymilk in original […]
Vermouth was Matthew Nagy’s mother’s favourite drink. So when the Californian wine producer decided to create a fruit-forward Vermouth of his own, he did it with her in mind – naming the drink after his favourite Rolling Stones’ song, Mother’s Little Helper. In need of a design that could translate the subversive nature of the […]
PG tips teams up with charities to help reduce loneliness PG tips, the nation’s favourite tea brand[1], is launching a new brand purpose initiative ‘Cuppas Taste Better Together’ – its biggest campaign in five years. The Unilever brand will be working alongside mental health, community and wellness charities, Samaritans, Time To Change and The Big Lunch, to […]
The first campaign with new agency partners, Fold7 and Wavemaker Select
Serving up a fresh strategic direction, Kallo, the market-leader in organic rice cakes and stocks, owned by Wessanen UK, has unveiled its latest multimedia campaign; ‘Call on Kallo’. Spanning outdoor, digital advertising and social media, the campaign is the first work from new agency partners that aims to reconnect Kallo with the culinary curious healthy eater. […]
Hot chocolate has had a real renaissance in the last few years, with coffee shops offering a whole host of exciting and seasonal hot chocolate flavours. But Cadbury are here to remind everyone that making hot chocolate at home is just as easy and just as delicious, with lots of options for personalising your perfect […]
Almond Board Of California Launches Integrated Campaign To Fuel Demand For Almonds In The UK
The Almond Board of California (ABC), a non-profit organisation representing California almond growers and handlers, is investing heavily in a new multi-year campaign titled, Do You Almond?, designed to fuel long-term demand for almonds in the UK market. As consumers increasingly seek natural, simple and unprocessed foods, the organisation is capitalising on the opportunity to drive home […]
Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot. Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]
by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers
This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream. It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns. But the scene seemed to be set for significant growth. And that’s exactly what […]
The award-winning Beet It Sport shot, which has made a big impact in the sports performance research world over the last ten years, has been given a powerful new design boost. The bold image on the front of the 7cl concentrated beetroot shot is a beetroot heart clearly stating ‘Nitrate 400’. Beet It Sport shot is […]
This January, Pip & Nut will launch its newest variant – Blueberry Trail Mix Almond Butter. The latest addition to Pip & Nut’s successful Limited Edition series will roll out from 1st January into 500 Sainsbury’s stores, from 13th Jan in to 228 Morrisons stores as well as Boots, Whole Foods, Holland and Barrett and Ocado.com. […]
