ShopTalk creates a new website identity for iconic food brand Heinz, building on the international brand refresh by JKR. Heinz, which turned 150 last year, has just undergone a comprehensive redesign. ShopTalk was brought on board to help build on the digital expression of the new branding, communicating it effectively and consistently across all Heinz […]
Clipper Teas, the natural and organic tea brand owned by Wessanen UK, has expanded its range of the UK’s most naturally decaffeinated tea to the Health Food Trade following increased consumer demand. The bolstered range includes two new Fairtrade and organic options: Earl Grey Decaf Tea and Pure Green Decaf Tea, in addition to their Everyday […]
Scapegrace Black, a naturally black gin from New Zealand, is being launched in the UK, joining Scapegrace Classic and Scapegrace Gold in the portfolio distributed by Hi-Spirits. The latest premium gin from the award-winning Scapegrace distillery in New Zealand, Scapegrace Black uses a unique collection of natural extracts to achieve its deep black colour, which […]
Pernod Ricard Winemakers’ fine wine brand, Ysios, undergoes a packaging redesign led by brand and design agency, Coley Porter Bell The redesign is part of the Ysios strategy to highlight its remarkable roots and draw upon its distinctive craft heritage With a selling price starting from €30 a bottle, each wine has its own design that tells its unique story
Ysios announces a new design to reconnect with its artisanal, craft roots to resonate with fine wine consumers. Pernod Ricard Winemakers’ long-term partner, Coley Porter Bell, led the redesign. The Ysios marketing team wanted to renew the look and feel of the brand through a design that credibly honours its traditional ways of viticulture as well as […]
Boundless Brand Design launches the Wessex Gin brand and portfolio of spectacular English Gins. Wessex came to Boundless only with a trademarked name and a brief to create a brand and bottle so beautiful that it would stand out from the cluttered gin shelf and live on in consumers’ homes well beyond finishing the gin […]
Weetabix On The Go, the UK’s number one breakfast drink[1], has become an official sponsor of this year’s Isle of Wight Festival. An on-pack campaign will run on Weetabix On The Go bottles from March until June, offering consumers the chance to win one of 12 pairs of tickets for the festival (with ferry travel […]
Rich Products rolls out UK’s only ‘just like dairy’ dairy-free cooking and whipping creams
Rich Products (Rich’s), the leading supplier of dairy-free toppings, creams and culinary solutions, has launched new liquid dairy-free cream alternatives for the food manufacturing, beverage and catering sectors, that are ‘just like diary’ in terms of taste and performance. Rich’s created the first dairy-free cream alternative over 75 years ago and the two new variations […]
Linwoods, the healthy food company, has appointed krow Ireland, part of the krow Group, to handle its advertising account across the UK, Ireland, and Europe. The Belfast-based agency won the business following a competitive pitch. krow’s initial task is to create a relaunch campaign for Linwoods, featuring its new rebranded packaging, to connect with the growing audience […]
Campaign celebrates millions of dedicated and often unseen people in the UK and Ireland working overnight. McDonald's and Leo Burnett London communicate the message that, with over 700 restaurants open 24 hours, we serve a world of night workers that most others never see.
McDonald’s and Leo Burnett London have today launched an integrated campaign ‘Night workers’, recognising and celebrating the millions of people working throughout the night that most of us never see. The campaign consists of a hero 60” film and a 30” cutdown that celebrate this unsung community – reassuring them that even if unseen, their […]
YAZOO, the UK’s number one flavoured milk brand is launching a tempting new flavour; Choco-Hazelicious. Available now in four different formats, the deliciously nutty flavoured drink is set to refresh the category and drive sales. Committed to innovating flavoured milk, this is the third limited edition YAZOO has launched in the Last two years. Choc-Mint […]