Transforming YAU from a generic Hong Kong craft beer brand into a boldly unique hyper-local expression that embraces the playful absurdities of Hong Kong life.
The Design Bridge Singapore Studio shares details of the team’s striking transformation of the craft beer brand YAU from Hong Kong, which has ignited new appeal in the competitive craft beer market. The vibrant new branding draws on witty Hong Kong colloquialisms, and a collaboration with local illustrators Brainrental, rooting the brand firmly within local […]
East London based Signature Brew is on a mission: to revolutionise the quality of beer at live music events. Launched in 2011, Signature is the world’s number one brewery for band collaboration beers, having brewed with Idles, Mogwai, Alt-J, Slaves, Mastodon, Frank Turner, Rodney P, Enter Shikari and many more. With a fresh look and feel from renowned branding experts, B&B, 2020 sees Signature launch their core […]
Tom Harvey, co-founder YesMore, drinks and hospitality marketing agency
“There is no doubt that closing pubs, restaurants and cafes in the UK will have a devastating effect on jobs, livelihoods, community and the high street for many months and possibly years to come. Many high street eateries and bars are already struggling, so this could well be the final nail in the coffin for […]
Ella’s Kitchen, the UK’s number one baby food brand today launches a “Dairy Free” range with concept and packaging by design consultancy Brandon. The range that includes 3 SKU’s across breakfast, yoghurt and puddings will sit next to the existing core Ella’s Kitchen range on shelf offering a coconut milk alternative. Ella’s Kitchen worked closely with Brandon who […]
Adelie Foods, one of the UK’s leading food to go businesses, is offering its distribution network and warehousing facilities to retail businesses who may be struggling with capacity during the Covid-19 crisis. Five depots and over 300 vehicles will be available to businesses who require additional support, as the country faces unprecedented demand as a […]
KellyDeli, owner of the well-known Sushi Daily brand, is offering free Netflix and Deliveroo Plus subscriptions to its employees to support them as they work from home during the coronavirus pandemic. With more than 850 Sushi Daily counters in 11 European countries, including the UK, KellyDeli HQ employs a total of 175 people, all of […]
SUPPER STARS, the private dining experience, has two fun and original suggestions for parents staying at home with their children during the current disruption, and brings a message of hope to parents who are out of sight but close to the heart. When nature challenges us most, it is human ties, in particular family, that […]
McCafé one again reinforces its effective 'Great tasting coffee, simple' proposition -
Building on the success of its Great tasting coffee, simple campaign over the last 3 years, McDonald’s has launched a new integrated campaign to further solidify the quality and value credentials of McCafé coffee through poking fun at the expense and excessiveness of the coffee world. Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having […]
Brand design agency Vault49 today unveils a new design for Sol packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity. Positive energy Sol approached Vault49 after a separate redesign in […]
With gut health, digestion and natural remedies being all the rage at the moment, it is time for Prune juice, with its longstanding reputation as an aid to bowel movements, to be introduced to a younger generation. Accordingly James White is adding a prune juice to its Classic range of juices. “I think our prune […]
