Tyrrells Goes Nuts With A New Range Design From This Way Up

Tyrrells Goes Nuts With A New Range Design From This Way Up

Since the multi award-winning brand Tyrrells launched in 2001, it’s taken the premium snacking sector by storm, not only in the UK but across Europe and beyond. Famed for its quirky and eccentric English brand personality, Tyrrells has achieved great success with their Hand Cooked Potato & Vegetable crisps as well as their popcorn range. […]

Large scale apple growing in northern Sweden. 12.000 apple trees the start of new sustainable agriculture

Large scale apple growing in northern Sweden. 12.000 apple trees the start of new sustainable agriculture

Brännland Cider to establish 10 hectares of commercially viable and productive apple orchards in collaboration with farmers, regional governments as well as national and international stakeholders from academia and business. Bringing together these stakeholders within the agricultural sector has been ongoing since 2017 in parallel with Västerbotten-based ice cider producer Brännland Cider establishing its ciders […]

Lyre’s Non Alcoholic Spirits Launches First Nationwide Digital And Outdoor Brand Campaign

Campaign promotes inclusivity, excitement and empowerment of being ‘dry’

Lyre’s Non Alcoholic Spirits Launches First Nationwide Digital And Outdoor Brand Campaign

Lyre’s, the creators of a newly launched premium range of 13 non-alcoholic spirits unveils its first UK brand campaign with the aim to inspire consumers to be proud to opt out without being left out and to find a “kindred spirit”.  The campaign kicks off 19th February 2020. The no and low category is the […]

Weetabix Unveils New Partnership With Virgin Sport

Weetabix Unveils New Partnership With Virgin Sport

Weetabix, the UK’s number one breakfast cereal[1], has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5th July, the new youth running initiative will see children aged 7-14 years join the ASICS London 10K for the first time, […]

Big Tom gets Saucy

Big Tom gets Saucy

Big Tom, the UK’s favourite Bloody Mary mix for over two decades, is launching its very own spiced tomato Ketchup this spring, aiming to spice up the sauce and condiments market. Using the same instantly recognisable and addictive Big Tom spice blend and the same source of Portuguese tomatoes, the new Ketchup will delight the […]

The Mummy Diaries star Sam Faiers ‘twins’ with niece Nelly in new OREO campaign

- Push features Faiers and her niece Nelly ‘twinning’ in items from the recently launched OREO fashion collection - ‘Twin to Win’ gives fans chance to win pieces from the exclusive range or a £1,000 grand prize

The Mummy Diaries star Sam Faiers ‘twins’ with niece Nelly in new OREO campaign

OREO, the world’s favourite cookie, is launching a UK campaign featuring The Only Way is Essex and The Mummy Diaries star Sam Faiers. The initiative was developed in partnership with creative agency ELVIS. ‘OREO Twin to Win’ is the first UK iteration of the recently launched pan-European campaign, ‘OREO Twist Your Style’ which features key […]

Diageo kicks off digital, multi-trigger dynamic out of home campaign for GUINNESS SIX NATIONS 2020

Diageo kicks off digital, multi-trigger dynamic out of home campaign for GUINNESS SIX NATIONS 2020

As tensions rise and the competition heats up in this year’s GUINNESS SIX NATIONS, the championship’s title partner has rolled out a nationwide digital dynamic out-of-home campaign, that is encouraging fans to “settle in” to match venues, pubs, bars or at home and take in a game with a pint of the black stuff. Devised […]

IAMS Campaign Celebrates Uniqueness

IAMS Campaign Celebrates Uniqueness

IAMS has long celebrated what makes each dog unique, which is why the brand has now launched a new campaign, as part of their IAMS Who I Am brand platform, challenging dog shows where traditional pet beauty standards are more often celebrated. The campaign launched last weekend in New York City featuring user-generated content of […]