Design agency Vault49 today unveils a new limited-edition gift pack for Bell’s Whisky, and a campaign activations toolkit that will roll out this holiday season. The new pack positions itself playfully as the ideal alternative to stereotypical gifts like socks and itchy jumpers, and shows off new depths of the Bell’s personality. The work illustrates […]
Creative communications agency Leagas Delaney today unveiled its collaboration with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige. The unique bottle and packing design and an accompanying film received its worldwide debut in South Korea Dec 4th to mark the launch of Ballantine’s limited-edition 17-year-old […]
Family-run fine foods manufacturer Potts’ has announced the launch of its new packaging design, which is set to turn the category on its head and lead the competition into a more eco-positive direction for the future. In an attempt to tackle the growing issue of single-use plastics within the food and beverage industry, Potts’ has […]
Low alcohol drink turns to CBD / Drops ABV - Goes #ChillAF
Nearly a year after its launch, Willow, the low-alcohol spirit from Ladies & Gentlemen bars, has reformulated to take advantage of the CBD boom and further boost its commercial potential by switching to just 0.5% alcohol. Previously at 4.4% ABV, the apple spirit base of the drink now features a 15 mg broad spectrum CBD […]
TheFork Acquires Bookatable and Expands to the UK, Germany, Austria, Finland and Norway Markets
The Michelin Guide has joined forces with TripAdvisor and TheFork to offer diners a complementary way to find their ideal dining experience, as well as improved access to a wider choice of high-quality restaurants around the world. Michelin and TripAdvisor, with its subsidiary TheFork, have entered into a content and licensing partnership to combine the […]
This year, TALK.GLOBAL has partnered with UK charity FoodCycle to bring the spirit of the festive season to those in need. The agency has collaborated with this unique, community-dining charity on their Christmas Challenge project Recipes for the Community; a result of close cooperation with top celebrity chefs such as Tom Aikens, Melissa Hemsley and […]
Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]
Marketing and communications agency Clarity, today launches an Augmented Reality (AR) menu as part of the ‘Be in The Know’ campaign for cocktail bar chain Be At One. As part of the new campaign, the bar has also partnered with Bacardi, to further promote the three secret AR cocktails that are revealed via the app. Following […]
Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits. B&B studio has created the brand strategy, naming and visual identity design for OATH, which […]
The idea of growing meat outside an animal has been around for a long time. In 1931, Winston Churchill wrote that by the 1980s “we shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium.” Although his timing was […]