December ‘19 sees Prime Bar make its long anticipated debut into the mainstream retail snacking arena with 3x 100% British bred/grass-fed savoury protein snacks Smokey & BBQ, Fruity & Flavoursome and Sweet & Spicy debuting within Marks & Spencer, Ocado, Selfridges & a nationwide network of independent food retail wholesalers. The inescapable truth is that today protein is less of a trend or […]
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we follow the […]
A public service reminder of which bird is boss
Christmas. The time of festive thanksgiving and family get-togethers, mistletoe, embarrassing relatives and… turkey. Yes turkey. It is the only time of year where everyone has the lesser poultry front of mind. With Christmas Day being the only day of the year the entire nation consciously “agrees” to eat turkey. However KFC, the chicken aficionados, […]
Charming and whimsical new platform brings to life the brand’s philosophy of ‘doing things better’
Ketel One family-made vodka has unveiled Drink Marvellously: a delightful and imaginative creative campaign inspired by consumers’ growing desire for better, more thoughtful drinks experiences without the fuss. Drink Marvellouslycaptures a world where magic surrounds the everyday; a world where everyone is welcome, and experiences are bettered by being together with friends (or charming strangers) […]
Conceptualized by Creativeland Asia, this campaign highlights Pizza Hut’s WOW Everyday Value Offer of tastiest pizzas starting at INR 99
In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold and fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious new range of pizzas. The new TVCs have one of India’s most popular Youtubers Bhuvan Bam (BB Ki Vines) getting into a frenzy the moment the thought of a pizza […]
By Helen Hughes, Project Director, 3D & Sustainability at Design Bridge London
Know your Brand’s biggest impacts and set a long-term plan in place. Don’t be swayed by what the media are focusing on right now. Sure, have a point of view on it – even act on it if you can – but if your brand’s biggest impact is water usage and all your efforts are going into removing […]
Plant-based meat alternative, Abbot’s Butcher has partnered with specialist design agency Hunger Craft for a quality rebrand. While Abbot’s Butcher was winning in food service they had their sights set firmly on retail. To succeed on heavily competitive shelves, they needed to build a brand which helped consumers step out of their comfort zone and […]
Caviar House & Prunier has just launched their new experience counter and boutique retail store at Heathrow Terminal 4 airside. Caulder Moore designed the new concept which brings the premium international brand’s unique expertise in producing the best Prunier caviar and Balik salmon globally, with a revitalised, modern aesthetic. Caulder Moore designed the 360-degree island […]
Zag has developed a new vision for YO!, moving it from a casual dining brand to a Japanese food brand with a portfolio of new propositions New strategy developed with YO!’s senior executive team to help brand evolve from fast-casual restaurant, to multi-format, out of home dining experience
Independent growth consultancy, Zag, has announced its latest work for YO! Sushi, officially renamed YO!, with a dramatic overhaul of the entire brand experience to help prepare it for the next phase in its growth. In a move to reposition the YO! brand within an increasingly competitive market, the new identity will emphasise the freshness, […]
Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, […]