Specialist drinks design agency Co-Partnership has launched Priceless, a new take on modern luxury. In a culture obsessed with price, Priceless asks questions. What defines luxury? Can value exist without a price? What’s the cost of craft? What’s a fair price for desire? Built for one-of-a-kind whiskeys, created with master blenders from around the world, bottled purely for […]
Manchester-based creative agency LOVE. has partnered with Sol to create a new global identity and packaging for the original Mexican lager. The redesign aims to position it as the beer of choice with young adult consumers and re-establish its status as the original through craft and premiumisation. Through cultural insight, design and detail, the work brings the […]
Clever Coffee Ice Cubes Campaign Features Paid And Organic Social Posts, And User/Influencer Generated Content Launches Every year, millions of iced coffees are bought with high hopes, but with their ice melting, you’re eventually sipping a bland, lukewarm, watered-down puddle that tastes like betrayal. And most people end up throwing half of their coffee out. […]
Industry Veteran Takes The Creative Reins At Leading Food And Beverage Marketing Agency quench Pavone Group, which includes the award-winning food and beverage marketing agency, quench, has named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan will play a pivotal role in the agency’s planned expansion of team members, client roster, and capabilities to drive […]
Chocolate Milk Stout Re-introduced for Winter Following its success in 2024, alcohol-free pioneer Nirvana Brewery has brought back its Chocolate Milk Stout (0.5% ABV) in time for the advent of winter. Flavoured with dark chocolate and vanilla, head brewer James Rabagliati has again produced what he describes as a ‘decadent’ stout with an ‘indulgent’ richness. […]
THE GYM KITCHEN is returning to the festive ad scene, alongside the biggest names in FMCG, with a fresh creative that celebrates the age-old magic of Christmas through a modern-day lens – starring Santa as a social media influencer! The Gym Kitchen’s festive advert “A New Kind of Christmas” explores modern family connection – shining […]
McDonald’s and communications agency Ready10, alongside marketing agency TMS, today launch the McDonald’s ‘draw how you feel meal’ where, for the first time ever, McDonald’s iconic Happy Meal® boxes will be blank to encourage children to express their emotions and unleash their creativity. Following last year’s Cannes Lions-winning campaign which saw the removal of the iconic smile from the boxes as a conversation starter for kids and their families to discuss their feelings, this […]
Havana Club, a leader in the world of premium and above rums, has unveiled its latest global creative collaboration, with a limited-edition Havana Club Añejo 7 Años bottle, designed in partnership with fashion powerhouse Martine Rose. The striking new design for the brand’s flagship expression unites Havana Club’s Cuban spirit and craftmanship with Rose’s Jamaican […]
London-based brand and packaging design agency Greatergood® Brands has unveiled Reformed Characters – a bold new brand shaking up the alcohol-free drinks category. Conceived and created entirely in-house, Greatergood® developed every aspect of the launch: from brand naming, strategy, and positioning, through to packaging design, retail strategy, and integrated marketing. Reformed Characters is a premium range of alcohol-free botanical […]
The campaign, created for KFC Spain, draws on the search for loose change in everyday places to highlight the price of KFC’s Chollazo Menu for €3.99. The project includes four 20” spots and 10” and 6” adaptations, postpacks, and radio spots. Creative agency PS21 launches “El Chollazo” for KFC Spain, a campaign that turns everyday […]