SoreThumbStudio® recently helped Surya Foods take their flagship brand — Laila®, the UK’s no. 1 selling dry rice brand — and innovate it for the ready-to-eat category. This is one of the biggest NPD innovation projects Surya Foods has undertaken in recent years, supporting their mission to capture a greater share of the UK rice […]
Over the Moo partners with Dog Cat & Mouse to ignite its 1st national marketing push. Over the Moo, the award-winning disruptive dairy-free ice cream bites brand, has appointed independent creative agency Dog Cat & Mouse to shape and lead its first nationwide marketing campaign, which rolls out early 2026. The appointment comes as Over […]
This Black Friday, FATSO, the dark chocolate disruptors, are taking a stand against the flash sales and fakery of Black Friday. Created in partnership with Lowkey Creative Studio, the brand’s first OOH campaign will be going live on Saturday. The campaign puts a spotlight on their new Limited Edition bar – Deep Brew – with FATSO going all […]
Coley Porter Bell has unveiled its latest seasonal work for Tesco Finest, introducing a refreshed, rich and sensorial Christmas design for 2025, centered around the creative idea of “A Midwinter’s Feast”. Marking the third consecutive year the agency has partnered with Tesco’s premium tier on its festive packaging, this year’s work offers a more optimistic, […]
The campaign features celebrities like Tara Sutaria, Mithila Palkar, and Ridhi Dogra, directed by Afshan Shaikh of Not Bad Films. Gopal Snacks Limited has grown into one of India’s leading ethnic and western snacks manufacturers. With over 85 product variants, the company is best known for its signature Gathiya, a Gujarati savoury made from chickpea flour that’s both […]
“A Journey Into Portugal’s Enchanted Valley” Boundless Brand Design unveil the third and final edition of Royal Salute’s celebrated Kingdom Collection – a 26-year-old expression finished in Colheita port casks. Building on our long-standing creative partnership, this design continues the series’ mission to celebrate global cultures through richly layered whisky storytelling. Following the success of […]
Smirnoff, the world’s no.1 vodka² has today announced the global roll-out of its newest campaign, Why Change A Good Thing, with a focus on the brand’s hero product, Smirnoff No.21. The campaign consists of a hero TV spot ‘Laugh’ which is dropping alongside a new suite of assets which will be rolling out worldwide across multiple touchpoints including […]
On Friday 14th November 2025, the Australian Graphic Design Association (AGDA) inducted Margaret Nolan, co-founder of global drinks branding agency Denomination, into its prestigious Hall of Fame in recognition of her enduring influence on Australian visual culture. AGDA’s Hall of Fame honours those who have fundamentally shaped the story of Australian design through their vision, […]
East London’s most colourful culinary collision has officially landed. This Saturday Proud Mary Pizzeria opens its doors: a bold, buzzing collaboration between neighbourhood legends The Good Egg and the irreverent team behind Proud Mary Extra Virgin Olive Oil. Stepping inside Proud Mary Pizzeria is like walking into a neon-soaked fever dream in full technicolour. The […]
From Cartier’s panther to Hermès’ horse to Fabergé’s eggs, luxury brands have always turned to nature for inspiration. Its power comes from the universal dualities it embodies, and from the way it awakens our deepest emotions: fragile yet fierce, timeless yet ever-changing, raw yet refined. These tensions mirror luxury’s aim to create objects that resonate […]