Mediterranean foods supplier Dina Foods is launching a new Dinalicious® umbrella brand, starting with new-look packaging on its mamoul filled biscuits, as part of a major rebrand across its authentic confectionery ranges. The traditional sweet biscuits, mamoul, are made with semolina dough, filled with nuts or dates. Dina Foods offers three fillings: walnut, mixed nuts (cashew […]
Derek&Eric love brands that challenge the status quo. IMPOSSIBREW® does exactly that—exceptional taste, a patent-pending Social Blend™, and the relaxing feeling of alcohol without the downsides. The problem? A cold, clinical identity that lacked the charisma to match its groundbreaking innovation. Challenge The non-alcoholic beer market is booming, fuelled by a generational shift towards healthier choices. Whilst options […]
Brand brings viral “too-good-to-be-true” mobile ads to life KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading “fake game ads” cluttering your social feeds into actual playable mobile games. With more than 100 million downloads of titles that never lived up […]
Lee Kum Kee is firing up UK supermarkets with the launch of a bold new chilli sauce trio – WOW Chilli Sauces. Launched in Sainsbury’s stores across the UK, alongside Ocado, Amazon, and independent Asian retailers, the new sauces mark an exciting new direction for Lee Kum Kee, whose food heritage spans over 130 years. Known globally for […]
Part of the wider ‘Feed Your Urge’ creative platform, commuter-focused executions showcase oven-bubbling deliciousness straight from the freezer Independent creative agency Quiet Storm has created a campaign for frozen pizza brand Chicago Town’s Takeaway range, positioning it as a “no-delays” option for pizza lovers who don’t want to fork out or – wait for take-out […]
After taking the UK snacking market by storm last year, award-winning frozen snack brand trüfrü, owned by Mars Incorporated, is celebrating the introduction of two new flavours; Blueberries in White & Dark Chocolate and Raspberries in White & Milk Chocolate. Both new variants will launch as retail exclusives; Blueberries in White & Dark Chocolate will be available from […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Full Bonsucro Chain of Custody Certification Achieved / Wins First-Ever US Listing Spirited Union, the world’s first botanical rum company, has achieved an important environmental goal – full ‘Chain of Custody’ certification by Bonsucro, the global sugarcane sustainability organisation. The Amsterdam-based company has always championed ethical practices by purchasing, as a member since 2022, Bonsucro-certified […]
While some consumers have a real passion for cooking, others just want to get food on the table with the least amount of fuss, prep, and clean up. That’s one reason why Dorot Gardens®, a brand under the Kayco Beyond division, with its array of fresh, flash-frozen garlic and herbs, is a cook’s best friend. […]
Yet more positive strides for oat mylk disruptor, Three Robins, who are excited to unveil their swish new identity for its two, core oat mylk lines, Barista Oat and Choccoriffic, just in time for their game-changing 177 Scotmid launch (Feb 25); secured courtesy of a popular ‘Scottish Favourites’ initiative. Initially launched back in 2022, Three […]