Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]
In an attempt to encourage its tourists to behave more responsibly, Inspired by Iceland has launched the world’s first premium tap water brand. Kranavatn, Icelandic for tap water, is being promoted as a free, abundant, high quality product for consumption from any tap. By promoting its tap water, Inspired by Iceland – the official brand for Icelandic tourism – hope to be a […]
Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]
To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]
Due to run until mid-August, the activity centres around three new idents for the brand’s first Come Dine with Me sponsorship, premiering on Channel 4. Initials have created nine idents for the activity, featuring three different scenarios in 5, 10 and 15 second clips. Wider campaign elements include radio advertising. Media buying is by Zenith, while Brave […]
Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called ‘lamiat’ in […]
Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]
There’s no denying a revolution is occurring within the snacking world. As a population waking up to the benefits of improved health and wellness, we’re focusing more on our day-to-day habits, including how and what we snack on. For KP Nuts they already knew they had quality product, one that has been a firm favourite […]
The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]
Due to many cultural factors the Vietnamese youth do not feel like they have a voice in cultural issues and decisions. This leads to a feeling of dissatisfaction for the most open and educated generation of Vietnam. However there is a new generation that has woken up, one that desires to have their voice heard. […]