Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]
For the first time four Swedish female football players will be honored with an identical statue each in scale 1:1 in cement. The statues are part of the initiative Football Forevher which Coca-Cola is launching together with The Swedish Football Association to increase visibility of female football players. The purpose with the initiative is to influence attitudes […]
The&Partnership group’s AllTogetherNow, have launched Onken’s new multi-channel master brand campaign, “Feed Your Inner Happiness” across social media and TVC. Keen to steer the brand away from a world of over excitable yogurt eaters and slow-mo falling fruit montages, ATN have steered the brand into a more standout, humorous direction – focussing on the inner […]
Leading British charcuterie retailer Cannon & Cannon unveils new branding designed by Bath-based creative agency The Space Creative. Cannon & Cannon was established nine years ago when the British charcuterie market was in its infancy. Fast-forward nearly a decade and they are set to reveal a striking rebrand for their online retail products. Following […]
Last year a new theory emerged claiming that the earth could be shaped like a doughnut. While this might sound unbelievable, Krispy Kreme wholly embraces this idea, imagining a joy-filled, doughnut shaped world. If doughnut earthers are the new kids on the earth theories block, Krispy Kreme wants to give them a big warm welcome […]
AB InBev has relaunched its Boxing Cat craft beer with the aim of turning Chinese tastes towards the craft beer category. The business brought on R/GA to give the brand a new look, as well as launch an integrated campaign to educate the Chinese audience that currently link craft beer to being expensive or having a heavy […]
Lucozade Energy, one of the UK’s leading energy brand, is driving awareness of its £54M flavours range this summer with the launch of a dedicated £2M marketing campaign, the first marketing campaign focusing on the flavours range in over eight years. The multichannel campaign will include UK-wide outdoor and digital advertising, social media and in-store […]
Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]
Creative branding and digital consultancy DECIDE has rebranded Chicago Town, one of the UK’s best-selling frozen pizza brand worth £115.6m. The rebrand features a redesign of the iconic brand marque, packaging and website design. The new design reflects the ‘the real taste of Chicago’ brand promise, and differentiates the sub ranges by crust type to […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]