London agency FormRoom drew on the very best in service, function and interior trends within the food and beverage industry to create luxury European restaurant, Kailo. “It’s an exciting landscape, where hospitality brands are emerging as the next generation of true powerhouses, capturing consumer’s attention in a way usually only reserved for fashion, beauty and […]
MRM//McCann, a marketing company based in Madrid has created Boycott-Proof Delicatessen, a unique label composed of products made with ingredients from both sides of the border between Catalonia and the rest of Spain. The campaign aims to remove prejudices through the initiative of food. This idea was born as a response to the political conflict […]
Cadbury and BD Network have teamed up with the Premier League to offer customers the chance to win a Premier League holiday with an end of season promotion. ‘You’re off’ will repurpose the infamous red card with a distinctly more appetising twist, with recipients holding their heads high as they jet off to sunnier climes for a football-themed foray – […]
As part of Vegemite’s ‘Tastes Like Australia’ campaign, a new promotion launches in Woolworths, where Vegemite are giving away unique limited edition toast stencils with the purchase of any Vegemite product. Ben Couzens, chief creative tinker at Thinkerbell, the agency behind the promotion said: “We’ve created a product that is designed to make spreading Vegemite […]
Burger King understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling. The new boxes, dubbed Real Meals, come in a variety of different moods – and “happy” isn’t one of them. The Real Meal moods include the Pissed […]
The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]
Tennent’s Lager has issued a cheeky reaction to a nearby ad placement from Carlsberg which is undergoing a trial-by-fire relaunch across the UK. The Danish beer brand has launched a new pilsner in a premiumisation drive that saw it promote tweets comparing its old brew to ‘piss’. It ran the creative just meters from Tennent’s stronghold […]
South Australian-based family-owned winery, Wakefield Wines, will release a rare, ultra-premium wine to celebrate 50 years of winemaking on 1st May, with standout packaging by drinks design specialist Denomination. The wine celebrates the founding purpose of the South Australian family winemaker, which was to craft new world wines to rival those of the old world, particularly […]
Sargento Foods is bringing premium aged cheeses to the shredded cheese category for the first time with the launch of its new Reserve Series. So, to help spread the news and give consumers the opportunity to taste this new specialty cheese, they’re delivering pizzas, for free, with the World’s Slowest Pizza Delivery. There’s only one catch. […]
Bud Light is expanding its popular citrus peels portfolio with new Bud Light Lemon Tea. The new innovation is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer its distinct flavour profile. Bud Light Lemon Tea complements the already popular Bud Lime and last year’s […]