DG Yuengling & Son, which bills itself as America’s Oldest Brewery, announced the launch of a new fully-integrated campaign, ‘Make Your Day Golden,’ in support of Yuengling Golden Pilsner, the Pottsville, Pennsylvania brand’s first new year-round product in 17 years. The product and campaign promote a carefree millennial lifestyle. Yuengling Golden Pilsner was created by Yuengling’s […]
At 21,196km long, The Great Wall of China is the world’s longest man-made structure on Earth. Now Pringles, and one of the world’s leading artists, has managed to replicate the wonder on a solitary grain of rice – a version that is a mere FIVE millimetres long. The crisp maker commissioned Vladimir Aniskin from Russia, to create famous […]
Billson’s brewery reveals its first alcoholic drinks for 70 years, with brand and packaging design by independent, international design agency Cowan London. This launch is not only a new chapter in the story of one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in the increasingly […]
Pizza Hut is returning as the Official Pizza of NCAA March Madness – a tournament filled with happiness and heartbreak, nail-biters and epic comebacks. In 2019, Pizza Hut is feeding into fans’ excitement by launching the ultimate comeback: 17 years after its debut, the cult-favourite P’ZONE is back, returning to Pizza Hut menus US-wide. Sealed […]
Gits Food Products, a pioneer of convenience food in India, has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. This tagline roughly translates to ‘there is no problem or no need to worry, when there is Gits Food products’. Conceptualised by MullenLowe Lintas, the fresh new TV spots contain two delectable […]
Brewgooder, the craft beer brand on a mission to bring clean water access to one million people, is celebrating its third birthday in March, by joining forces with Co-op for its first national retail campaign – the Co-op Well Dig. Launching March 20 and running until 14 May 2019 across 408 Co-op stores nationwide, the […]
Building on the success of its Great tasting coffee, simple campaign over the last two years, McDonald’s have launched a new integrated campaign called ‘We could’ aimed at driving the quality credentials of its McCafé coffee in a simple and pragmatic way. The campaign kicks off with a TV advert airing on 18th March and will be supported […]
The UK is facing an environmental crisis caused by the nations ever increasing coffee consumption, according to analysis from Halo Coffee – the British brand behind the world’s first home compostable paper-based coffee capsule. Sales of coffee capsules in the UK continue to rise. It is estimated that a billion capsules will be consumed […]
March 17 saw the campaign launch for Hahn Ultra Crisp — an innovative new product by the pioneering Australian beer brand Hahn. Five years in the making, Hahn Ultra Crisp boasts a revolutionary new brewing process using rice to create a cleaner, crisper tasting beer that also happens to be totally gluten free — the […]
San Miguel is launching a bar and experience at Somerset House Terrace by Victoria Embankment in London. The experience will be the UK home of the San Miguel Tap Station, which offers five speciality beers inspired by cities around the world. The bar will also offer tapas-style food that complements the beers, as well as live music. […]