On December 3rd, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honour of its inventor, Norm Cox. In the 1980s, Norm Cox changed the Internet forever by simplifying the drop down menu on websites to create what is now known as the ‘Hamburger Menu’. McDonald’s is now […]
Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood. Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost […]
Somersby was launched in to the Australian market in 2012 under the Asahi Premium Beverages (APB) umbrella and quickly became an overnight success. This brand saw the quirky and fictional English Lord, ‘Lord Somersby’ at the core of its marketing initiatives, but in a new direction, Somersby will say goodbye to the character to launch […]
Following the success of Loveurope and Partner’s stop-motion animations for wagamama’s vegan-themed social media campaign, the popular restaurant brand commissioned LEAP to refresh the video content for their in-store, out of home and other social media campaigns. As the original creators of the mouthwatering food films displayed on their enormous Heathrow airport screens, LEAP have a […]
Launching December 4, new research conducted by independent creative agency Initials has found alcoholic drinks consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose harsh truths established brands must […]
The Original Candy Company has acquired the license from Entertainment One to produce a range of colourful lollipops for young children, featuring the evergreen preschool children’s brand Peppa Pig. The brand generates 1.2 billion US dollars a year (at retail) globally and is broadcast in over 180 territories, translated into over 40 languages and viewed […]
BACARDÍ unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier in 2018. As part of its continued efforts towards the premiumisation of the rum category, BACARDÍ enlisted Jordan – a self-professed “rum […]
After years of everything ‘Millennial’ taking centre stage, the focus is shifting to a new Generation – ‘Z’; Those born between 1996 and 2010 will make up 33% of the world population by 2020. Much has been said about the millennial spirit but ‘millennialism’ isn’t just about millennials. It is a mind set that drives […]
Two of the most quintessential aspects of the holiday season are ugly sweaters and candy. In 2018, Target and Walmart are coming in clutch for merrymakers and sugar-lovers alike, by taking the liberty to combine the two. Whether you’re looking to get in the holiday spirit, or if you simply want to give the gift […]
BevZero will supply premium non-alcoholic wine, and beer products, through the use of technology that includes the spinning cone column and, more recently, its Go-Lo technology. It will utilise ConeTech’s technologies, which allows for the removal of 100% of the alcohol from a wine, or beer, it says, without compromising the quality of the finished product. […]