The Dining Club Group, the world’s largest diners’ club group, announced the launch of a new brand identity for their gourmet society brand as of 31 October 2018. The Dining Club Group’s rebrand of gourmet society aims to bring gourmet society’s purpose, vision and values to life, and improve the customer experience for their million […]
KFC has launched its first ever Facebook game – Dirty Lou’s Sauce Mania – and the aim is to get as dirty as possible. With KFC’s Dirty Louisiana available in restaurants until 18 November, this highly addictive, sauce-tastic new arcade game features the burger’s three epic sauces Black Pepper Mayo, Supercharger sauce and BBQ. In […]
Teens find themselves freaking out over a ‘haunted vending machine’ as ROYAL – globally known as FANTA – gave them an advance spooky treat for Halloween via Ogilvy. The glowing faulty vending machine offering ‘Free ROYAL’ – at the heart of Intramuros in Manila – was an interesting invitation to several group of friends […]
Beer brand Plantan has turned itself into a verb with their new campaign from WMC/Grey. ‘To Plantan’ is the act of lying doing, unwinding and enjoying a beer – and in their super chilled new TVC, everyone seems to be joining in. The spot was directed by Dominik Miskovsky, who was also DOP on the […]
Reed’s Inc., makers of all-natural Reed’s Ginger Beer and Virgil’s Handcrafted Sodas, has unveiled a new, compelling package design for its flagship line of ginger beers. The brand refresh for Reed’s, unveiled last month at the Fall 2018 Sidoti Investor Conference, follows in the footsteps of the company’s overhaul of its Virgil’s soda line earlier […]
A top secret collective of Scotch whisky industry experts have come together to form an independent whisky bottling brand, known as the Whisky Illuminati. A collective with over 200 years combined experience, Whisky Illuminati’s members are a panel of the most discerning and respected noses and palates in the whisky industry to showcase one-off series’ […]
It’s not quite reached the levels of consumption that had Hogarth picking up his etching needle in the 1750s, but a craze for gin has gripped the UK. In 2017, sales of bottles of gin in the nation rose by more than a quarter on the previous year. The thirst for new flavours and small-batch […]
To celebrate its 12 hour marinating process, Popeyes is offering road trippers 12 months of free chicken if they make the 12 hour drive from Ft. Stockton, Texas to New Orleans. Popeyes has officially launched the world’s first 12 hour drive thru in honour of the 12 hour marinating process the brand has been […]
It’s probably no accident that the majority of entrepreneurs which successfully pitch for expert investment on the BBC television show Dragons Den run food and drink businesses. It’s a sector that’s familiar to many of the dragons who know they can open the necessary retail doors without too much upfront capital investment on their part. […]
Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination. True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True […]