Beer made from stale bread … now, doesn’t that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts throughout Canada. Retailing for $2.95, the beer, called Been a Slice, will be sold in select stores, bars and restaurants around Toronto. […]
The summer heatwave across Europe generated a boost in sales for brewing giant Heineken in 2018. But despite sales rising across all of its global markets, growth in the Americas, Asia and Africa slowed down, according to the company’s third quarter financial results released on 24 October. Volumes in Europe rose by 2.2% in the penultimate […]
New ‘Food for Thought’ research released on October 24, identifies what diners want from restaurants of the future, and it’s the ordering experience they’d like new technology served up for. In response, Barclaycard is testing new prototype technology so diners can make more informed menu choices before they order and avoid menu mishaps. Barclaycard, which […]
Scottish beer brand Brewgooder is inviting drinkers all over the country to pay what they want for a six-pack of lager. From 12 noon on October 23, there will be 1,000 six-packs of Brewgooder’s Clean Water Lager bottles for sale exclusively online and people will be able to pay as little as one penny or […]
Chillio is a startup brand created by three friends; Steve, Simon and Lee. Bored with mainstream adult drinks the trio set out to find a more interesting product that would challenge the soft drink category. The concept of Chillio was born from the desire to replicate the warm sensation of alcohol but in a non-alcoholic […]
Elephant Atta will bring Diwali celebrations to Leicester in 2018, with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own delicious Cha-pizzas from a bespoke Citroen H van. Delicious pizza toppings will give visitors the chance to create […]
British restaurant chain Byron is the first to launch a Quickpay bot allowing customers to pay for their bill using Facebook Messenger. The payment technology, created by hospitality platform Flyt, gives diners the chance to pay for their meal as soon as they order as well as split the bill. Diners can choose the hamburger […]
Matthew Gilsbach’s mother always said he was the perfect baby. He was quiet and good-natured. He didn’t cry if someone turned on the vacuum and didn’t flinch if someone dropped a dish. As he got older, his aunt – who has genetic hearing loss – started to realise there might be more to it. “In […]
Shanghai event for Dove chocolate brand encourages visitors to find their ‘pleasure profile’. Mars, Incorporated has created a multisensory hotel experience in Shanghai that encourages visitors to find their “pleasure profile”. Dove, known as Galaxy in the UK, has set up the well-being activation for “pleasure seekers”. The various rooms throughout the hotel including one […]
Walmart, Kroger, and Target are rolling out premium wines for cheap. They’re trying to copy Trader Joe’s success with “Two-Buck Chuck” and capitalise on America’s love affair with wine. The big-box players have recently tried a variety of tactics — new brands, partnerships, and delivery choices — to prove their wine bona fides and attract […]