Coca-Cola European Partners (CCEP) has unveiled the next stages of its Sustainable Packaging Strategy plan. The company has pledged to continue to “innovate and ensure all packaging is as sustainable as possible”. It aims to achieve this by reducing all large PET bottles of Coca-Cola, Fanta and Sprite to 40% PET this year, in line with […]
Unilever Singapore, Mindshare Singapore and Clear Channel creates a stunning DOOH campaign and educate consumers that their favourite beverages (cold brew coffee and chocolate malt milkshake) are now “Better Served Frozen” with Ben & Jerry’s. Ben & Jerry’s campaign seeks to tap on a holistic suite of modern and traditional solutions to show consumers how […]
While TERRA Chips has built a loyal following behind their uniquely delicious and naturally vibrant real vegetable chip varieties, they often are considered by consumers as a snack that’s more for special occasions than every day. Burns Group was called on to change this perception and tempt millenials with a more experiential snack chip and […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic […]
Every year, the world wastes an incredible amount of food — 2.9 trillion pounds to be exact, according to figures published by the United Nations. Here, Miguel Campos, export sales manager at food packaging manufacturer Advanta, examines whether it is time to rethink use-by dates and explains the latest shelf-life extension techniques, which are helping […]
Having revolutionised the baby-food market with its best-in-category products, engaging tone of voice and innovative pouch format, the team behind Ella’s Kitchen is launching a savoury snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the triangular wheat and potato pieces are popped not fried and contain only natural […]
The Macallan has unveiled Edition No.4 – a new limited-edition whisky. The fourth release in the innovative Edition Series, Edition No.4 embodies the craftsmanship and pioneering design of the new Macallan Distillery in Speyside, Scotland, which opened in June 2018. The liquid demonstrates the mastery of whisky making on the estate since 1824 and is […]
Celebrating a relationship that goes back 110 years, the Moët & Chandon Dining Experience is returning to Newmarket Racecourse for a second year. The collaboration, which pairs fine dining and horseracing, will this year have a culinary focus around delicious vegetarian dishes. Newmarket Head Chef, Damian Adams, said: “When creating this year’s menu we were […]
Asia’s number one international premium beer, Tiger Beer, has today announced a unique collaboration with WWF and iconic French fashion house, KENZO on the Rare Stripes collection to shine a spotlight on endangered wild tigers clinging to survival across the world. The world’s wild tiger population has dramatically declined over the past century, due to […]
The Macallan has unveiled its iconic and unprecedented new distillery and visitor experience, after 6 years and $186 million in the making. Solidifying its position as the luxury single malt, the brand also needed to spread mass awareness about its opening to drive interest and traffic to this whisky mecca as a true destination. To do […]