Tic Tac Gum, in partnership with creative agency TBWA\Chiat\Day New York, has released “Chew & Play” games, the first Snapchat lens games powered by chewing. The two Chew & Play games, called Spearmint Jungle and Cool Watermelon Water Ski, were created in traditional 8-bit video game style and designed to correspond with Tic Tac […]
In a move that will cause consternation in financial markets worldwide once again, this June Hendrick’s Gin will help the world recognise the real value of the cucumber by transforming the humble green fruit into exchangeable monetary units – the bearers to retrieve a Hendrick’s and Tonic in celebration of World Cucumber Day on […]
Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net. A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform “Try Not To Notice […]
Mars, Incorporated named Andrew Clarke, currently Chief Marketing & Customer Officer, to the role of Global President – Mars Wrigley Confectionery. Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago, Illinois. Since 2015 Clarke has been Chief Marketing & Customer Officer. In this role […]
Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to ‘parent shaming’. The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June 17th. The campaign is the next instalment in an initiative developed with Recipe. It reflects Birds Eye’s commitment to […]
Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]
Michelob ULTRA, the fastest growing beer brand in the U.S., is celebrating Father’s Day by bringing back its #ULTRADAD campaign for a second year. In 2018, the brand is celebrating not only biological fathers but all father figures by recognising the special role that coaches, mentors and step-fathers play in people’s lives with ‘Dear […]
The apple doesn’t fall far from the tree in the third instalment of Nick Offerman’s ‘Father’s Day.’ As viewers have seen over the years, Nick and Ric Offerman have quite a few hobbies in common such as fishing and expertly creating things with their bare hands, however it’s not likely folks realise how truly similar they are… […]
IHOP Restaurants announces that it is going by a new name – IHOb . Since the news broke last week on the brand’s social media sites, fans can’t get enough with more than 30,000 people speculating what the change could “b”, guessing everything from bacon to brunch to bananas. The change in fact celebrates the […]
Ben & Jerry’s, the ice cream brand owned by Unilever, rebuilt an “unbreakable” rainbow in Warsaw for LGBTQ+ rights. The rainbow, a water-light hologram, was the same size of the original 2012 floral installation which was torn down seven times by nationalists and opponents of LGBTQ+ rights, and so removed in 2015. “Rainbow’s return” was […]