Heineken has announced it will return to the pinnacle of European Club Rugby with the headline sponsorship of the prestigious European Champions Cup. The new agreement with the tournament’s organisers, European Professional Club Rugby (EPCR), will see Heineken, the world’s leading international premium beer brand, once again become the main partner of rugby’s leading European […]
Tia Maria is partnering with Virgin Atlantic to offer its iconic Coffee Cocktails in the air this June. Designed to engage both trade and consumer audiences, the partnership will see the brand’s classic Espresso Martini and Tia & Tonic served during five Upper Class transatlantic flights. Tia & Tonic will also be available in Premium […]
A new integrated campaign for Nescafé Gold is set to launch as the coffee brand rolls out its richer tasting barista style coffee across Australia. The latest creative showcases how meaningful connections are rare, precious and worth saving, because they truly enrich people’s lives. Individuals will meet around 80,000 people in their lifetime, but […]
Even though Burger King doesn’t traditionally serve doughnuts, this year, the fast food chain wants to get in on the action for National Doughnut Day. On Friday, June 1, they will be releasing what they’re calling the “Whopper Donut.” The creation isn’t sweet, though — it’s basically the classic Whopper burger with a hole cut […]
Budweiser might be most associated with its iconic Clydesdales, but the beer brand has worked hard in recent years to align itself with the global music scene as well. This fall, Budweiser will host its seventh annual Made in America festival in Philadelphia, and the Anheuser-Busch brand’s new music workshop and performance series, dubbed […]
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a “blaze of herbs and spices” in this latest spot by KFC U.K. It’s a fitting return for the icon who has not been spotted in the U.K. in 40 years. “The Colonel’s […]
Domino’s is now giving customers the chance to submit their own recommendations for Domino’s Hotspot delivery locations across the U.S. More than 150,000 Domino’s Hotspots were launched in April, giving customers the option to receive deliveries at locations without traditional addresses – places like dog parks, beaches and sports fields. Now, Domino’s is excited […]
The Macallan, the world’s most admired single malt Scotch whisky, has unveiled a bold new look across its portfolio in celebration of an exciting new era for the brand – marked by the opening of its innovative new distillery in Speyside, Scotland this summer. The revamped bottle design draws inspiration from luxury expression The Macallan […]
Strategic brand design agency BrandOpus has recently designed a new identity and packaging for consumer brand Square Pie the UK’s first gourmet pie brand, a division of Beat Foods Ltd, known for their traditional and inventive pie recipes. Founded in Spitalfields Market in 2001 before being acquired by Beat Foods in 2018, Square Pie pride […]
Food-on-the-go retailer Greggs surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival. The high street brand went undercover to showcase its new summer lunch offering to foodies but with a twist. The menu includes a feta and beetroot dip salad with a roast […]