Michelob ULTRA, the fastest growing beer brand in the U.S., is celebrating Father’s Day by bringing back its #ULTRADAD campaign for a second year. In 2018, the brand is celebrating not only biological fathers but all father figures by recognising the special role that coaches, mentors and step-fathers play in people’s lives with ‘Dear […]
The apple doesn’t fall far from the tree in the third instalment of Nick Offerman’s ‘Father’s Day.’ As viewers have seen over the years, Nick and Ric Offerman have quite a few hobbies in common such as fishing and expertly creating things with their bare hands, however it’s not likely folks realise how truly similar they are… […]
IHOP Restaurants announces that it is going by a new name – IHOb . Since the news broke last week on the brand’s social media sites, fans can’t get enough with more than 30,000 people speculating what the change could “b”, guessing everything from bacon to brunch to bananas. The change in fact celebrates the […]
Ben & Jerry’s, the ice cream brand owned by Unilever, rebuilt an “unbreakable” rainbow in Warsaw for LGBTQ+ rights. The rainbow, a water-light hologram, was the same size of the original 2012 floral installation which was torn down seven times by nationalists and opponents of LGBTQ+ rights, and so removed in 2015. “Rainbow’s return” was […]
To celebrate the launch of its new lava-coloured Chargrilled Steak flavoured ‘Colossal’ corn chips, Doritos is directing a four-day guerrilla campaign via PHD, championing its recent partnership with Universal Studios. In the lead up to the release of Jurassic World: The Fallen Kingdom, a pack of 30 Doritos Colossal Dinosaurs will stomp across the Sydney […]
Behrouz Biryani, leading biryani brand in India with its rich Persian heritage, launched its first ad campaign. Crafted by BBH India, the film takes you through a gastronomical journey tracing the origins of biryani. This is the brand’s first integrated campaign extending across digital, print, outdoor and radio. Sharp visuals, delectable food shots infused […]
GODIVA Chocolatier, the leading premium Belgian chocolate company, announced that it has chosen two new partner agencies to elevate its iconic brand, redefining the consumer experience from purchase to consumption. McCann London and Hill+Knowlton Strategies have been selected for their omni-channel capabilities, global reach, and strategic insights. “Today, consumers expect more from the brands they […]
Leading design agency Mayday London has unveiled a distinctive and memorable new brand identity and packaging design for Hawkers – a healthy, popped snacks brand owned by DDC Foods. The new designs are launching in retailers UK-wide in June 2018. Hawkers was launched in order to meet current market trends for healthy snacks. Unlike the […]
Domino’s Pizza, the largest pizza company in the world based on global retail sales, is saving pizza, one pothole at a time. Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store. Now Domino’s is hoping to help smooth the ride home for our freshly-made pizzas. Starting […]
International strategic brand design agency bluemarlin has rebranded Battery Energy Drink, a portfolio of energy drinks from Finland’s leading brewery Sinebrychoff. Supporting the brand’s new ‘Reach for More’ positioning, the confidently charged new identity is set to hit market in over 20 countries worldwide. For over 20 years, Battery has celebrated strength and determination by […]