Universal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch. The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology. Managing Director of UM and […]
While the story of tea begins in China, India took the top spot as the global leader in volume sales of packaged tea last year, with the two countries regularly vying for the number one position, according to the latest Mintel research. In 2017, India consumed a total retail volume of 678,200 tonnes worth of […]
What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]
Warburtons has teamed up with the London office of independent, strategic brand design agency, Bulletproof, to create new packaging design for Warburtons Sandwich Thins, the next chapter in the agency’s relationship with the family-owned baking company. Bulletproof was tasked with creating a design with real taste appeal to ensure Warburtons Sandwich Thins stand out in […]
This Valentine’s Day, KFC wants you to show your loved ones how much you care by giving them a fried chicken scratch ‘n’ sniff Valentine’s Day card featuring its iconic founder, Colonel Harland Sanders. Available in participating KFC U.S. restaurants beginning February 12, KFC’s set of four retro-inspired valentines romantically combine tender love lines with […]
Would-be coffee drinkers come up against the pretentious coffee market in Leo Burnett London’s new campaign for McDonald’s McCafé, introducing the latest addition to the menu – the Flat White. Following on from McCafé’s brand relaunch last year, this new Flat White campaign is a continuation of the strategy of poking fun at the category. […]
A new campaign by Sense London, to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to […]
To celebrate 10 years of baking success, Bannisters Farm have given themselves a make-over with a stylish, contemporary but somehow reassuringly traditional new-look to entice more busy people to venture into the freezer aisle and try their range of pre-baked frozen jacket potatoes and skins. The illustrative design reflects the family’s down-to-earth ethos and love […]
The Black Farmer, the premium meat provider, has expanded his range of gluten-free pork sausages with a Reduced Fat Premium Pork sausage. The gluten-free Reduced Fat sausage has been devised to help those consumers looking to follow a reduced fat diet and still enjoy a really great tasting premium pork sausage. The Reduced Fat sausage […]
True to the spirit of the Virgin Money London Marathon, London Pride is all about great character, doing things the right way, and taking pride in epic endeavours. Over the weeks leading up to 2018’s big event, the London Marathon’s official beer sponsor, London Pride, will be sharing examples of runners who aren’t quite up […]