Following on from 2016’s successful Limited Edition Halloween cake bars McVitie’s Cakes have launched another spookily themed range designed by Springetts. Inspiration for the design came from the idea of a witches’ delicatessen, where all the weird ingredients are picked from punnets, ready to take home and cook in their cauldrons. “We used the McVitie’s […]
Shopper Marketing and Retail Activation agency Savvy, is extending summer by telling the UK that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is keeping the population shining by handing out free samples to consumers visiting KFC across […]
As one of the main ingredients in beer, hops impart vital flavour and aroma. To celebrate its 25-year partnership with Liverpool FC, Carlsberg has brewed a fan beer from hops unlike any other. Scientists from the Carlsberg Research Laboratory have cultivated special hops using footage of 25 years of Liverpool matches and the sound of […]
Clemenger BBDO Melbourne and Carlton United Breweries (CUB) have launched Carlton Draught’s new ’46ers’ campaign, bringing the iconic beer back to TV screens after a five year hiatus. In Australia, a fresh keg of Carlton Draught is changed every 46 seconds, making it Australia’s freshest tap beer. This insight led to the development of the […]
Schweppes, the soft drink brand owned by Coca-Cola, is creating a secret pop-up bar at London Cocktail Week encouraging people to find out about the world of alchemy. The Schweppes Alchemy Bar will have a menu fill of “unconventional flavour pairings and cocktails spanning the periodic table”. People can also learn about the “science of […]
It’s September and the High Jewish Holiday season is here. Rosh Hashanah, Yom Kippur and Sukkoth will all be taking place in the space of just two weeks. And for those of you who have never been to Israel during the high holidays, you should know they are the ultimate ‘get-together-time’ and the ultimate cause […]
Heineken has launched H41, a limited edition Wild Lager brewed using a rare ‘mother’ yeast discovered in the deep forests of Patagonia. Developed over the course of multiple years by the brand’s Master Brewer, the new lager has a fuller taste, with spicy notes balanced by subtle fruity hints. The name H41 is derived from […]
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The campaign devised by creative agency CHI & Partners aims to bring to life how it feels to eat Godiva, and what sets it apart […]
Tilda announced its ‘Mums Helping Mums’ cause-related marketing initiative with the United Nations World Food Programme (WFP), enabling consumers to provide nutritional support to new and expectant mums in Bangladesh – a country where 36% of children under five are undernourished. Tilda’s ‘Mums Helping Mums’ campaign is a three-year commitment that launches in September 2017 and […]
ICEE is sold in a variety of retail channels in the US and around the world including large grocery stores, convenience stores, cinemas, amusement parks, quick serve restaurants as well other smaller retail stores. The brand’s distinctive red and blue striped cup, frost capped letters, ICEE Bear mascot, dome lid, spoon straw and fun flavours […]