Last night, global music and entertainment platform TIDAL held its 3rd Annual TIDAL X: Brooklyn charity concert presented by BACARDÍ. Hosted by Angie Martinez, the benefit concert featured an epic lineup of artists including: JAY-Z, Jennifer Lopez, Stevie Wonder, DJ Khaled, Kaskade, Chris Brown, Cardi B, Fat Joe, Remy Ma, Daddy Yankee, Yo Gotti, A$AP Ferg, […]
Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger. The work marks a shift in strategy for The King’s Ginger. Originally developed in 1903 as a revivifier for King Edward VII, the product has historically been associated […]
Hofmeister, the relaunched, revamped beer of the 1980s and 1990s, has been crowned Best Lager in the prestigious 2017 The Beer Awards run by the IWSC Group – the Oscars of the global brewing industry. It is a major coup for a brand that was taken off UK shelves in the early 2000s after even the appeal of […]
Lufthansa has partnered with German supermarket chain REWE to trial an in-flight grocery shopping service using the FlyNet connectivity portal. The three-month pilot was launched on 1 October and is available on long-haul routes departing from Frankfurt, Munich and Düsseldorf for the first six weeks. For the following six weeks, passengers will be able make […]
S’well, the fashionable, reusable beverage container company that gives back, is launching a new range of bottles in the U.K.– S’ip by S’well. S’ip by S’well utilises the innovation of the original S’well, while offering a fresh, playful alternative that allows individual personality to shine. “We launched S’ip by S’well in the U.S. in 2016 […]
Armadillo, the CRM specialist agency, has won the best email campaign for McDonald’s Win Win at the renowned Wirehive 100 Awards held on 12th October. The awards, now in their sixth year, celebrate the outstanding creative and technical talent that southern counties have to offer. The award-winning eCRM campaign McDonald’s Win Win achieved click-to-open rates of […]
A Sussex five star hotel is the next luxury hotel in the UK to take on the Danish concept of hygge – loosely translated as a year-round feeling of warmth, wellbeing and cosiness – and make it part of its daily offering. The Alexander House Hotel, known for its ability to spot trends and anticipate […]
SVEDKA Vodka launches their creepiest Halloween campaign yet with banner ads that haunt and taunt you everywhere you go. Each year SVEDKA Vodka sets out to do something unique to own the Halloween period. With a millennial audience that spends a lot of time online, they decided to dial up the creepiness factor of an already […]
After steadily declining for over a decade, global hunger is on the rise again. According to the Food and Agriculture Organization, an estimated 815 million people around the world are hungry and malnourished, especially those living in rural parts of the globe. In the U.S., 85 percent of rural counties report persistent poverty – with […]
Natures Menu, a premium natural pet food brand, has for the first time appointed a strategic and creative agency. HeyHuman secured the business following a three-way pitch during the summer and has been tasked with supporting the brand’s positioning and communicating its product innovation to trade and consumer audiences. HeyHuman’s first brief will be to […]
