Pop-Tarts is taking tastes way beyond the toaster, with sweet twists on classic New York dishes and young adult favourites – like pizza, cheesecake and burritos. For a limited time, fans can experience the popular toaster pastries in these totally unexpected ways when Kellogg’s NYC restaurant in Times Square is transformed into Pop-Tarts Café from February […]
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]
Leading frozen food brand, Birds Eye, has announced the launch of a new market-leading multi-million pound above-the-line campaign for its Coated Fish range, including a new TVC featuring Captain Birdseye, product quality improvements across the entire range and a packaging refresh. Only the Best for the Captain’s Table After almost a decade away from the UK’s […]
In November 2016, Droga5 presented Rustlers microwave snacks as part of why it’s great to be alive now – its ad, 80 Years of Torment, reminding audiences of the crappy things that punctuated the past of an eighty year old man – child labour, getting the cane at school, the Great Depression, conscription and aerobics […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
KP Snacks is supporting Hula Hoops with a new TV campaign created by BMB. Backed by a £4.5 million marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the UK than ever before. Breaking on 16th February, the campaign launches online first, […]
Global food group Kraft Heinz is heading back to school throughout March for its ‘Grow Your Own’ initiative, a long-term bid to convince families to produce their own tomatoes. As inspiration the company is handing out 500k tomato seed packs, encouraging children to tend their very own tomato plants while reminding them that every bottle […]
America’s favourite Uncle is back. The beloved elderly alter ego “Uncle Drew,” played by Cleveland Cavaliers star Kyrie Irving, is returning to school fans on basketball commentary with the release of a new “Uncle Drew” clip called All-Star Game. The content is available on the all-new UncleDrew.com which is fully available tomorrow at the start […]
Gateway Brewing Co., celebrates its 3rd anniversary by introducing a special beer – Dark Horse Black IPA. The craft brewery, located in Mumbai, has launched Dark Horse Black IPA (India Pale Ale) as a tribute to all those entrepreneurs who have lived through the sweet agony of being a start-up and have dreamed of building […]
Ritz has launched a brand new, multi-million-pound campaign to bring to life the Ritz Bakery and its product line of two innovative snacks that are nothing short of ‘Baked to Perfection.’ The master-brand campaign celebrates the boundless creativity that has come exploding out of the Ritz Bakery of late in the form of two delicious […]