Froneri has today launched a new integrated campaign for Cadbury Ice Cream – claiming the delicious frozen treats are ‘Guaranteed not to last’. The campaign was created by Cadbury’s global agency of record VCCP London. Taking a bold strategy, the campaign steers clear of category conventions which usually showcase mouth-watering product shots in overly stylised […]
The market-leading brand ramps up Team GB partnership with limited edition Protein Crunch Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is bringing a first to market with the launch of Whole Earth Protein Crunch Peanut Butter. Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, […]
“If it ain’t broke… don’t fix it”?! With legacy brands that have stood the test of time this is quite often the case. So when Aspall Cyder asked us to help them with some stand-out and cohesive design issues we were very mindful not to upset the apple cart. Aspall Cyder has undergone quite a […]
THE CHALLENGE Catalyst Cafe and Coffee Roasters had always felt that coffee was unfairly pigeonholed into coffee cups. With its deep-roasted colours, aromas and flavours, there was room for coffee on the plate too, especially as a co-star to flavours of rival intensity. And so was born Koffiracha, Catalyst’s signature blend of coffee and chilli […]
The next chapter in nutritious meal solutions for discerning dogs arrives this April, courtesy of Dr Veneta’s 4-strong portfolio of freeze-dried nuggets whose avant-garde nutritional makeup prioritises the ongoing health of your dog’s microbiome, where 84% of its all-important immune system resides. Freeze-dried thinking has in recent times become the nutritious benchmark within premium tier K9 nutrition, […]
Two exciting SIG innovations to be presented during ANUGA FoodTec In line with its guiding theme ‘Forward. for better’ during this year’s ANUGA FoodTec, SIG is presenting two of its front-running innovations: SIG Terra, the portfolio of SIG’s most sustainable packaging solutions; plus SIG Prime 55 In-Line Aseptic – the new pre-made aseptic spouted pouch […]
Strategic food and drink brand design consultancy The Collaborators has worked with 2020 MasterChef finalist Sandy Tang and her business partner David Solomon to reposition and rebrand their range of chilled world dumplings – Journey To The West. The brand update aims to elevate world dumplings from starter and side-dish status, to become a whole […]
Ricardo Rum is THE rum of The Bahamas. If you’ve tried the islands’ most famous cocktail, the Bahama Mama, then you’ve already had a taste of Ricardo. Partnering with the Commonwealth Brewery Ltd. team, Vault49’s London studio was tasked to help this local rum celebrate its ‘Uniquely Bahamian’ brand essence and launch its first ready-to-drink […]
Forged Irish Stout, the Irish stout brand owned by MMA star Conor McGregor, is launching its inaugural St Patrick’s advert this weekend to tie into its first ever St Patrick’s Day. The animated spectacle marks a significant milestone in Forged Irish Stout’s short history and is a nod to the handcraft involved in every single […]
Empire Bespoke Foods, a leading speciality food importer, distributor and food brand owner, has rebranded its trio of Bespoke Foods cooking fats and quail eggs. The range includes Goose Fat, Duck Fat and Quail Eggs, which are sold in supermarkets and fine food stores in the run up to Christmas. The brand redesign brings to […]