Basmati rice brand Tilda, has unveiled a transformational rebrand in October as part of a multi-million pound global brand relaunch to encourage consumers to embrace the inherent goodness of naturally gluten-free Basmati, further engage shoppers in the rice aisle and reinvigorate the rice category. The move comes as Tilda adds more than £2.3m YOY to the […]
The Leith Agency have launched their first Famous Grouse ad since wresting the account from AMV BBDO a year ago with what the Edrington Group claims is its ‘biggest ever’ Christmas marketing spend. Two new TV adverts will run throughout the festive period in the £2m campaign which aims to sell the Scotch brand to […]
Creative agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween. As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and […]
Ogilvy & Mather London (O&M London) has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith pioneered London’s gin revival, led by Sam Galsworthy, Fairfax Hall and Master Distiller Jared Brown, who set up London’s first […]
Integrated branding agency Ragged Edge has created a brand and visual identity for Foley’s, a new restaurant in Fitzrovia, London. The design incorporates four different hand drawn typefaces to mirror the restaurant’s unexpectedly diverse offer. Against the grain Foley’s is a newly launched restaurant in Fitzrovia, which was set up following a successful six-week trial […]
In partnership with Vice Media and AB InBev, Safari Sundays has created the branding and design for Old Blue Last, a new beer with distribution rolling out across New York City and nationally in the US. Safari Sundays was tasked with creating a brand that could bring to life the unapologetic essence of Vice, backed […]
The worst moment of your adolescent life may have been the year that you were told you were too old to go trick-or-treating. (Just ask my 13-year-old son!) Hershey’s TAKE5 helps adults get back into the trick-or-treating game with Take or Treat, a mobile site that lets people knock on their phone for free candy. […]
Weight Watchers (WW) has launched the new WW Black Program with the message: “love how you look, love how you feel, helping you love sex” via BMF Australia. The WW Black program is a uniquely tailored three-month approach that was borne of a sobering truth: over half of Australian women prefer to have sex with […]
Natalie’s Orchid Island Juice Company announced that its Orange Beet, Honey Tangerine and Natural Lemonade juices will be available at all Publix Supermarkets in Florida, Georgia, South Carolina, North Carolina and Tennessee starting October 26th. The three juices join Natalie’s Grapefruit Juice, Orange Juice and Strawberry-Lemonade, on the shelves of every Publix Supermarket. “Now more […]
Chaucer, the global producer of specialist food ingredients and products, is pleased to announce a 17% and 20% increase in revenue and operating EBITDA respectively following a year of investment, innovation and significant contract wins. Following the investment in a new freeze dried facility in Portland, Oregon, which came on line in January 2015, the […]