The digital shop has created bespoke content which is hosted on The London No1 Gin’s social channels. A suite of assets featuring the work of urban photographers Joshua Lawrence and Ronya Galka includes video, GIFs and stills for the brand’s social channels, supported by social advertising.
Short form content features London landmarks, iconic statues and street architecture, fashion magazine style photography and street scenes, washed in The London No1 Gin’s trademark blue colour.
International Spirits marketing manager Susan Creamer said: “Much like our Gin, London has a singular character. We wanted to reflect the real London in all its guises. Our campaign looks to show off every aspect of this multi-faceted city and what it means to its people.”
Owned by Gonzalez Byass and distributed through Cellar Trends, The London No1 Gin contains 12 different botanicals sourced from around the world and is distilled in small batches in the heart of London.
Source: The Drum