The London No1 Gin Toasts the Spirit of its Home City with New Social Push

Premium drinks brand The London No1 Gin has chosen brand entertainment agency Media Bounty to create a new social campaign which celebrates the city and its people from all perspectives.

The digital shop has created bespoke content which is hosted on The London No1 Gin’s social channels. A suite of assets featuring the work of urban photographers Joshua Lawrence and Ronya Galka includes video, GIFs and stills for the brand’s social channels, supported by social advertising.

Short form content features London landmarks, iconic statues and street architecture, fashion magazine style photography and street scenes, washed in The London No1 Gin’s trademark blue colour.

The campaign, which runs for six weeks, is supported by social advertising on Instagram and Facebook, planned through Media Bounty, and 100 branded London taxis.

International Spirits marketing manager Susan Creamer said: “Much like our Gin, London has a singular character. We wanted to reflect the real London in all its guises. Our campaign looks to show off every aspect of this multi-faceted city and what it means to its people.”

Owned by Gonzalez Byass and distributed through Cellar Trends, The London No1 Gin contains 12 different botanicals sourced from around the world and is distilled in small batches in the heart of London.

The London No1 Gin is available through selected Waitrose stores, Harrods and online.

Source: The Drum

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