Strategic brand and packaging design agency Bulletproof has created the branding and packaging design for Warburtons Protein, an exciting new range from the UK’s largest bakery brand. The agency was appointed to the project by Warburtons’ innovation team in April this year. Launched to meet the growing trend of high protein products and appeal to […]
The popcorn segment has grown by an incredible 170% in the past five years to the end of 2015 and PepsiCo, is set to give retailers further opportunity to capitalise on the growing segment with the launch of a new popcorn brand, Pop Works & Company. Produced using an innovative ‘wet popping’ method, the new range […]
Magners have targeted the world of smartphones, which seem to come out with a new model every couple of months, in their new ad by Fold7. The cheeky print ad continues the brand’s “Hold true” positioning that re-launched the product in June, 2016. The work features a bottle of Magners cider, complete with its rip-top, which […]
As the VR craze sets in, everyone is wondering how it’s going to apply to the world of advertising. French agency MNSTR and client J&B Whisky (Moët Hennessy Diageo) are leading the pack with the launch of the brand’s new ‘J&B Rare Stories’ campaign. This 4-episode saga is the first graphic web series to feature […]
Coca-Cola South Pacific has launched Lift Hard Hitting Lemon, a brand new formulation which is being introduced to shift the perception of the lemon flavour offering in market. The new product offers Aussies a full bodied lemon drink with sharper taste, more bite and a sugar content now at 8.4g/100ml. Lift Hard Hitting Lemon is […]
New research from AB InBev reveals that over three quarters (78%) of Brits consider themselves to be moderate drinkers, with health benefits being the key factor in driving smart drinking habits; a third of Brits thank smarter drinking for staying in shape. The results suggest that Brits are switching it up and are well on […]
J. Walter Thompson London has created a number of four-finger KitKat-based brain teasers that will appear nestled neatly amongst the existing problems in the puzzles section of the Daily Mirror on Tuesdays in the coming weeks. They are designed to give people who enjoy puzzling a fun little break. Credits: Creative Agency: J. Walter Thompson London […]
The New York Bakery (NYB) company is launching a new Cheese Bagel, with a multi-media campaign created by Now. “Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese.” said NYB Marketing Director, Tim Barkey. The campaign idea is to create a new language playing off […]
Dunkin’ Donuts released a new “Runnin’ On a Cold Brew” music video from New York Giants Superstar Odell Beckham Junior. The video (above) also features music producer and recording artist, KOVAS and takes place in the heart of New York City. Dunkin’ Donuts Cold Brew is prepared by steeping a special blend of coffee in […]
The House of Angostura has announced the launch of a new, super-premium, 15 year-old aged rum: Angostura 1787 in Copenhagen, Denmark. An exquisite sipping rum, Angostura 1787 commemorates the establishment of the first sugar mill in Trinidad, at the famous Lapeyrouse sugar plantation, in 1787. It is made from a selection of rums carefully chosen […]