With a moving video featuring the transformative story of transgender model Sabel Gonzales, Danish Vodka brand, I AM Vodka, urges people around the world to share the price they pay to become the person they are through #thepriceofbeingme hashtag. Sometimes, the simple, straightforward act of being who you are comes at a price. A price […]
Customers visiting 7-Eleven stores between September 29 and November 11 in the US, will experience a never-before-seen promotion. 7-Eleven stores’ iconic Slurpee drink is celebrating 50 years of frozen goodness with a Fiftee Partee, and Kellogg’s Pop-Tarts is throwing a “Crazy Good” party with the first-ever Slurpee birthday Pop-Tarts. “Slurpee and Pop-Tarts are two of America’s […]
It has been over ten years since George Clooney first partnered with Nespresso, and now we see the release of their latest collaboration, Change Nothing. Debuting on 25th September 2016, the light-hearted campaign sees George embark on a rough night as he looks to protect his precious coffee. Starting in the stylish Nespresso boutique on […]
Charbonnel et Walker is one of Britain’s finest and oldest chocolatiers. In 2004, CADA were appointed to design Charbonnel’s concession store in Saks 5th Avenue, New York and have since developed a number of their International retail platforms. CADA Design originally created Charbonnel et Walker’s Canary Wharf store in 2006 and were recently commissioned to […]
Miller Lite, the original light beer, is partnering with acclaimed street artist Buff Monster to spotlight communities that stay true to their roots and never waver in their beliefs with the ‘Our Can, Your Canvas’ program. For the first installment of the program, Buff Monster created his interpretation of one of New York City’s most […]
A French farming family passionate about clean, honest eating has launched a nutritious new snacking cereal called “Quinoa Crack”, made from 100% toasted grain. According to founder Jason Abbott: “This cereal exists because you and I are tired of big corporations feeding us sugar for breakfast. We’re European quinoa growers and cereal activists and whilst […]
Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast. Launching on 26th September, […]
Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]
The new design of Carlsberg’s Green Fiber Bottle was revealed on September 28, as 500 business leaders joined the Sustainable Brands community at the Sustainable Brands 2016 Copenhagen conference, aimed at inspiring business success through innovation and ‘Activating Purpose’ towards a sustainable future. As part of the work of the Carlsberg Circular Community, Carlsberg kicked […]
For the launch of Dom Pérignon’s new prestige champagne, “P2”, BETC Luxe has designed and crafted a global marketing campaign highlighting the extraordinary quality of the product. Dom Pérignon P2 comes as the result of Dom Pérignon’s second “Plénitude”, the fruit of 16 years’ maturation in the famous cellars of Epernay. The wine represents the […]