This holiday season Stella Artois wanted to give city-dwellers a taste of something they don’t get too experience too often — the wonder of a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois (whose name is derived from the Christmas star) has brought to life a pop-up installation that […]
Heineken is once again turning to design to help turnaround around one of its Mexican beer brands after seeing success with an overhaul of fellow Mexican beer Tecate. As one of the oldest beer brands in the country Carta Blanca has a loyal and older consumer base in the North of Mexico, however it had […]
Reflecting the evolving needs of today’s consumer and the increased desire for more good- and better-for-you choices on-the-go, PepsiCo announced the launch of a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Debuting December 14, at the Beverage Digest Future Smarts Conference in New York City, the vending unit offers good- and better-for-you product […]
Reese’s shows us how it’s done in its latest ads that transform public outcry over its hideous Christmas candy into amusing visuals about tree-shaming. Reminiscent of the Starbucks Christmas cup debacle, fans of the brand took to Twitter to voice their disdain about Reese’s tree-shaped peanut butter candies looking more fecal than festive. The brand […]
Mondelez, in collaboration with Carat, Posterscope and Amnet, has launched a pioneering campaign on digital out-of-home. The campaign combines audience insight with live, real-time facial recognition data to deliver a scaled and optimized digital OOH solution for Cherry Ripe. The ground-breaking campaign, run for Cherry Ripe across Val Morgan Outdoor’s Pump TV network, is the first […]
Diageo has kicked off a consumer trial of its Johnnie Walker Blue Label connected bottle prototype as it looks to test out the technology’s ability to push personalised messages. From November 14, 500 bottles will go on sale in Thailand kitted out with Near Field Communications (NFC) to show targeted messages and exclusive content to […]
The new Heineken commercial from TBWA\NEBOKO and Czar shows that the Dutch and Heineken are the true party animals, even out in space. In the film the Dutch astronaut Joost conjures up a Heineken to celebrate the birthday of his Russian colleague Yuri. But things go wrong: the bottle wanders off into space and shifts […]
December 14 marked the official launch of the Best Damn Brewing Co., a brand platform with a simple mission: to bring you the Best Damn thing you’ve had all day. On shelves now, Best Damn Root Beer is the brand’s first mission released nationally and the first hard root beer produced by Anheuser-Busch. It’s a full-flavoured, […]
Baxters has launched a new campaign celebrating the big and bold flavours of its food range. The print and TV work is set in a quirky, offbeat world and introduces the audience to the outstanding flavours of Baxters, by showing two woman dwarfed by beautifully shot ingredients. The work is the first by RKCR/Y&R for […]
‘Tis the season for lists of gift ideas with a wow factor. Not yet on most lists: ugly sweaters for snacks. Fortunately for flummoxed gift (and party)-givers, an on-line documentary for General Mills’ Chex Party Mix, created by McCann, features Brooklyn yarn-bombing artist, London Kaye, five very talented and bemused New Jersey crocheters, and their […]