Mystery Ltd. Rebrands SlimFast Following Unilever Sale

Mystery Ltd. Rebrands SlimFast Following Unilever Sale

In 2015 design agency Mystery Ltd., was engaged by the new owners of SlimFast, KSF Acquisitions, who had recently acquired the UK business from Unilever. Their brief was to work with the SlimFast team to carry out a strategic brand review and then define a new, distinctive, relevant brand vision, designed to create a more emotively engaging […]

Old Mout Targets Male Beer Drinkers with ‘Not So Sweet’ Launch of Hard Cider

Old Mout Targets Male Beer Drinkers with ‘Not So Sweet’ Launch of Hard Cider

Old Mout, New Zealand’s best selling cider brand, has launched a dry style cider aimed squarely at beer drinking males. Crafted to be not as sweet as other ciders, Old Mout Hard Cider is a masculine alternative in a category often epitomised by lens flares and colourful pretty packaging. Partnering with L.A-based director Eric Kissack, […]

Apprentice Star Sanjay Sood-Smith & Thomas Cropper Launch Tuk In

Apprentice Star Sanjay Sood-Smith & Thomas Cropper Launch Tuk In

The Curry Club recently created a survey that discovered curry enthusiasts spend an average of £30,000 on curry in a lifetime, but what about curry fans who don’t have time to cook this delicious dish at home? Sanjay Sood-Smith and Thomas Cropper created Tuk In for people on the move, finally, tasty curry in a […]

Costa Focuses On ‘Oven Fresh’ Food in Fresco London Launch

Costa Focuses On ‘Oven Fresh’ Food in Fresco London Launch

Costa, famed for its coffee, has launched a food-focused proposition in Tottenham Court Road called Costa Fresco that will serve more than its standard fare of croissants, cakes and toasties. The cafe, which opens December 7, focuses on offering ‘oven fresh’ food including ‘handcrafted’ ciabattas, pastries, cookies and flatbreads to tap into the casual dining […]

AB InBev Introduces Light-Up Bottles for Tequila-Infused Beer

AB InBev Introduces Light-Up Bottles for Tequila-Infused Beer

If a tequila-infused beer isn’t enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited edition bottles for its Oculto brand that include illuminated labels. Here’s how the labels work: When you’re holding a bottle, your thumb activates a pressure-sensitive […]

Kellogg’s Joins Team GB On The Road To Rio 2016

Kellogg’s Joins Team GB On The Road To Rio 2016

We’re nine months away from the start of the greatest sporting show on earth and on December 7, Kellogg’s is showing its support for Team GB on the road to Rio 2016. Kellogg’s partnership with Team GB will play a crucial role in enabling our athletes to arrive at the Olympic Games as best prepare as […]