High fashion bags of chocolate candies are coming to shelves near you! In honour of the 75th anniversary of M&M’s, the brand has collaborated with Danish fashion designer, Camilla Stærk, to create the M&M’s by Stærk Designer Collection.
Stærk brings the sophistication and creativity of her men’s and women’s fashions to these special designer packs, exclusively available in Target stores US-wide starting September 4. The exclusive packaging includes animal print inspired designs for M&M’s Milk Chocolate and M&M’s Peanut.
“With all of our collaborations, we seek out partners we know our fans will love and be inspired by” said Tanya Berman, Director, M&M’s Brand. “We love how Camilla incorporated her signature style to reimagine these special bags of M&M’s.”
Stærk, who developed her love of design through her family’s furniture business, is known for her unique print and surface designs. Through her partnership with M&M’s, she hopes to celebrate the signatures of both brands, and add unexpected twists in a complementary and playful fashion.
“The M&M’S collaboration is something completely different for me, and I loved every moment of the process” said Camilla Stærk, Founder and Creative Director, STÆRK Collection. “I welcomed the chance to apply what I do in fashion to create a strong design story for this exclusive packaging for the brand’s 75th anniversary.”
The collaboration is supported with a marketing campaign including retail displays and packaging and a print advertisement in the September issue of VOGUE.
— M&M’S® Brand (@mmschocolate) August 23, 2016