Coca-Cola has canned an ad in which a group of white teens distributed the soft drink among indigenous people to spread some Christmas cheer across their village after it was criticised for its alleged discriminatory nature. The drinks giant was attacked from several angles for the slot; from health groups amid the country’s obesity crisis, […]
International brand design agency Design Bridge has unveiled a full range of new package designs for Appelsientje, the Netherlands’ most favourite juice drink brand. Appelsientje was launched in 1973 as the first pure juice in the ambient shelf and has a long heritage in the market, where their iconic orange juice is both a childhood […]
Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four […]
Yes, you heard that right, crisp brand Pringles has launched a limited run of scented candles for the festive season. Pringles has created 500 scented candles in three flavours that will be sent to pre-selected people to test out ahead of a potential wider launch in 2016. The candle scents include cheesy cheese, Texas BBQ […]
Treasury Wine Estates’ brand Lindeman’s is campaigning “to bring out the gentleman” in young Australian men through the launch of its new wine collection and brand campaign by J. Walter Thompson, Melbourne. Aptly named the Gentleman’s Collection by Dr. Henry John Lindeman, the campaign taps into the trend of ‘gentlemanliness’ in young Australian men. The […]
Joining in the countdown to Star Wars: The Force Awakens, an ice cream parlor has unveiled two limited edition Star Wars flavors. The flavours by Ample Hills Creamery are ‘The Dark Side’, which is made with dark chocolate ice cream with espresso fudge brownies, cocoa crispies and white chocolate pearls and ‘The Light Side’, bright […]
Marmite, the iconic British brand from Unilever, is launching two Christmas limited edition jars, which consumers can personalise – available to buy at a pop-up store in Westfield Shepherds Bush from 23rd November to 24th December and via the Facebook app, hosted on the Marmite Facebook page, from 23rd November. Consumers will be given the […]
The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing for a Christmas […]
Fortnum & Mason has rolled out its 2015 Christmas packaging designed by Design Bridge and illustrator Kristjana Williams. The agency worked on the visual identity across the brand’s range of Christmas products, and was tasked with capturing the feeling of the festive season, and to reflect Fortnum & Mason’s positioning as the Christmas destination of […]
Coca-Cola has added some festive cheer to its 1.75 litre bottles in the UK with a new limited edition bow design, allowing consumers to transform the bottles’ wraparound labels into neat decorative bows. Consumers can peel away the bottle label to reveal a tab that, when pulled, forces the label to contract and form a […]