Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]

Heineken Enhances ULTRA MUSIC FESTIVAL with State-of-the-Art Installation

Heineken Enhances ULTRA MUSIC FESTIVAL with State-of-the-Art Installation

Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]

‘Paint the Town Black’ this St Patrick’s weekend with Guinness

‘Paint the Town Black’ this St Patrick’s weekend with Guinness

Guinness, one of the world’s best-loved and most distinctive beers, is calling on revellers around the world to celebrate this St Patrick’s weekend in style and ‘Paint the Town Black’. This year, Guinness will be marking St Patrick’s weekend in their trademark way. With ‘Paint the Town Black’-inspired celebrations taking place around the globe – fans […]

For Salma Hayek, Milk’s Protein Makes Perfect – Every Morning

For Salma Hayek, Milk’s Protein Makes Perfect – Every Morning

Award-winning actress Salma Hayek gives fans a playful behind-the-scenes look at the way she and her family start each day in her latest ad with the National Milk Mustache “got milk?” campaign. As part of the ongoing campaign, Salma’s third ad reveals her secret to fueling active successful days – starting every day with milk’s […]

Chocolate Energems Set To ‘Energize’ Charlotte

Chocolate Energems Set To ‘Energize’ Charlotte

Charlotte, North Carolina has been selected as the official city to unveil the next generation of energy supplements. Energems, a great-tasting new “energy bite” made with real milk chocolate is set to satisfy consumers who want an alternative to bitter, sticky, liquid energy products. “Our research showed that people were searching for an energy product […]

Bombay Sapphire Gin Appoints Master Distiller

Bombay Sapphire Gin Appoints Master Distiller

Bombay Sapphire, one of the world’s fastest-growing major gin brand by volume and value, announced that experienced distiller Nik Fordham has been appointed in the position of Master Distiller. Nik will oversee production for the brand and will lead its unique distillation process at the, currently under construction, Bombay Sapphire Distillery in Laverstoke Mill, Hampshire, […]

FAGE UK Launch FRUYO Yoghurt

FAGE UK Launch FRUYO Yoghurt

FAGE UK has announced it is to launch a new gourmet natural yoghurt brand which will hit supermarkets from mid-March. FRUYO yoghurt comprises exceptionally thick, fat-free Greek yoghurt, combined with refreshing real fruit pieces. This is the first NPD that FAGE UK has launched since its TOTAL 0% Greek Yoghurt split pot range in February […]

Friends Show Their True Hand in New Online Campaign From Carlsberg

Carlsberg, one of the world's leading beer brands, has released its new online campaign, “Carlsberg puts friendship to the test”. The new online film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.

Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?” Our chosen […]

Wrigley Launches Caffeinated Chewing Gum

Wrigley Launches Caffeinated Chewing Gum

One of the world’s largest chewing gum companies, Wrigley, has added some ‘oomph’ into its products—as an alternative to traditional caffeinated beverages, such as coffee, tea and energy drinks. The gum called ‘Alert Energy Caffeine Gum’ contains 40 milligrams of caffeine, about half the caffeine content found in a small cup of coffee. Described as […]