Cracker Jack’D Officially Kicks Off National Marketing Campaign With Ashley Tisdale

Cracker Jack’D Officially Kicks Off National Marketing Campaign With Ashley Tisdale

PepsiCo’s Frito-Lay division officially kicked off its national marketing efforts in support of Cracker Jack’D snacks – a product line-up bursting with flavor and designed to tackle hunger in between meals – which was unveiled earlier this year. To celebrate the Cracker Jack’D brand, actress Ashley Tisdale will host a unique sampling and meet-and-greet event […]

Miranda Hart Is the UK’s Favourite Celebrity to Share a Meal With

Miranda Hart Is the UK’s Favourite Celebrity to Share a Meal With

Miranda Hart is the UK’s favourite celebrity to share a meal with according to a consumer survey commissioned by The People who Share. Roast dinner is the top meal that consumers are most likely to want to share with their favourite celebrities, followed by steak and chips, and fish and chips. Barack Obama is their […]

Antarctica Beer: Turning Beer into Train Tickets

Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]

Caribou Coffee Lites Up Summer with Four New Lite Sparkling Teas and Juices

Caribou Coffee Lites Up Summer with Four New Lite Sparkling Teas and Juices

Caribou Coffee Company a brand committed to offering its fans premium food and drink experiences, announced the introduction of four Lite Sparkling Teas and Juices made with real fruit and tea and featuring half the amount of calories. The new delicious and refreshing lite drinks, available in four flavors – Green Tea Lemonade, Peach Black […]

Melitta Debuts Latest in Single-Serve Coffee

Melitta Debuts Latest in Single-Serve Coffee

Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, evolves even further into the booming single-serve market with the addition of single cup coffee. The brand this week unveiled customized UpShot Solution equipment at its state-of-the-art coffee roasting facility in Cherry Hill, N.J. and is now equipped to […]

McDonald’s New Master Plan for a More Eco-Friendly Identity

McDonald’s New Master Plan for a More Eco-Friendly Identity

McDonald’s has decided to renewing its brand image integrating the architecture of its restaurants with a renewable energy source thanks to new solar carports built to offer customers a useful and ecological way to protect their cars. Alkmaar, Schagen and Burgerbrug are the towns chosen for this experimental project: the installation of a carport for […]