England footballers lead an armada of fans across the channel to France in Mars‘ new campaign ahead of the Euro 2016 football tournament. The £5m campaign, created by Abbott Mead Vickers BBDO, is attempting to align the chocolate bar with support for the team and will see the product’s packaging show the word “Believe” instead […]
A first of it’s kind train is kick-starting its journey on May 16 from Delhi along with food enthusiasts Rocky Singh and Mayur Sharma hosting 40 different families over an 8-day journey across India. In today’s hyper connected world, family time has lost itself to mobile screens and television. Keeping this core insight in mind and […]
Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa. Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown. The installation has been designed by interior […]
A new small batch, single estate gin from the 2015 world champion gin maker will launch in the UK in late spring under the Spitfire Heritage brand. Brought to market by a team led by the founder of The Spitfire Heritage Trust, the gin is as authentic as its namesake. It is already finding favour […]
A small batch gin which celebrates the history of racing at Newmarket was launched May 12 by the historic Bedford Lodge Hotel and Spa, with designs by Nude Brand Creation. The Newmarket Gin made its debut at the third annual Ginposium event in Covent Garden, organised by The Gin Guild. Suffolk roots The Newmarket Gin […]
Restaurant delivery service Deliveroo is to create a Secret Garden-style pop-up in June in order to offer Londoners a space to relax outside of the office. Capitalising on the supposed forthcoming summer heatwave, The Deliveroo Garden will run from 1-3 June in Finsbury Avenue Square. It promises both sheltered and open-air spaces to chill out […]
KFC launched its latest campaign in the UK and Ireland, with ‘Roller Skater’, a good-vibes film directed by Sara Dunlop from Rattling Stick and created by BBH. Shot over three days in Cape Town , Sara enrolled specialist roller-blading movi-cam operator, Mryon Mance to help capture the lead character as he cruises home on his […]
Corona has launched its new ‘This Is Living’ global brand platform by Wieden+Kennedy Amsterdam. The campaign taps into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Through original content featuring authentic voices from around the world, this new global brand platform reminds consumers to […]
McDonald’s Australia has partnered with Snapchat to run the first nationwide sponsored geofilter activity in Australia by VML Australia. The campaign features three unique filters that centre on icons synonymous with the McDonald’s brand – the world famous French fries and the ‘I’m Lovin’ It’ tagline, as well as the Aussie cultural rite of passage, the […]
TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead of the Angry Birds movie launching at the end of May 2016. The additional burgers include, the Angry Red Double Chicken Burger and the McDonald’s Fried Pork Patty and Steamed […]