In a very edible celebration of the launch of Seattle’s Best Coffee in its outlets, KFC has developed a range of fully functioning coffee cups made from biscuit and temperature resistant chocolate. The ‘Scoff-ee Cup’ is made from biscuit, wrapped in sugar paper and lined with a layer of heat resistant white chocolate, which is […]
Specialist seafood brand Young’s Seafood has launched a new master brand to reaffirm its commitment to quality, leadership and innovation. The rebrand, which is the first in over a decade, was masterminded by Springetts Brand Design Consultants to compliment new packaging for Young’s products, set to be launched in-store later this month. The updated branding […]
In celebration of National Tortilla Chip Day in the US, Pringles Tortillas are introducing a new Zesty Salsa flavour, packed with a tangy, mouth-watering, tomato flavour that is so delicious you don’t need dip, making them the perfect snack to have on hand whether you are just hanging with a few friends or preparing for […]
Heineken USA assigns international shopper marketing agency, Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio. This is an expansion of the business as […]
To tie-in with the awards theme, McDonald’s has likened its Big Mac to famous films in its Oscars spot that aired during the show on February 23. In the ad, iconic elements from classic movies like King Kong and Jaws are spelled out in plain text while Debussy’s Clair De Lune plays in the background. […]
Pepsi is looking to drive sales at the newest addition to its soft drinks stable with the introduction of marketing campaign to push Pepsi Max Cherry, a fruity twist on its popular cola drink. Brand owner Britvic Soft Drinks is pushing the juice via a through the line marketing campaign including 6-sheets and bus wraps […]
The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavour joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavour variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavourful drinks to […]
Domino’s Pizza, with the help of creative agency Iris, has created an app that can listen to belly rumbles and recommend a personalised pizza order to satisfy hunger. The app, which uses what Domino’s is calling ‘Gastro-Acoustic-Enterology’, has been launched help ultimately drive sales for the take away as well as showing how many options […]
Fashion and print design consultancy Eley Kishimoto has worked in collaboration with Studio MacLean to redesign the interiors for a bakery in London, which has recently moved location. Southerden Patisserie and Café, which was previously based in Peckham and reopened on Bermondsey Street this month, was initially given a “minimal” design by the two consultancies […]
This summer, Bud Light is bringing back “Whatever, USA,” a three-day celebration that the company says gives beer drinkers who are up for whatever the chance to experience the “weekend of a lifetime.” Following their “House of Whatever” at Super Bowl XLIX in Phoenix earlier this year, the brand plans to keep the fun going […]