If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest […]
Great Scott! For one day only, Pepsi Max has partnered with Uber to give London-based ‘Future Day’ fans the ride of their lives in a DeLorean– to celebrate the 30th anniversary of cult hit Back To The Future II. In Back To The Future II, Marty McFly travels to the future – October 21st 2015 […]
Jeremy Renner, the actor who starred in The Hurt Locker and The Avengers, fronts Rémy Martin’s new global campaign celebrating life’s all-rounders. The campaign is called ‘One Life/Live Them’ and was created by DLKW Lowe, which has handled the advertising for the Rémy Cointreau-owned cognac brand since November 2014. Havas handles the media planning and […]
At 10.04pm on a dark October night, the Harp Angel – dressed as a mad scientist – caught the ride of a lifetime after ziplining from Belfast’s iconic Gasworks clock tower, in a nod to an ’80s sci-fi classic. Waiting to pick him up in his two-seater car was ‘Marty’, a west-Belfast taxi driver with […]
London’s bustling Covent Garden district has always been a place of connection and contrasts – where past meets present, design meets culture, and fashion meets entertainment. The new Starbucks store at Upper St. Martin’s Lane brings together these worlds, promoting interaction between Starbucks partners and customers. “The store is a platform of connection,” said Ad […]
Italian restaurant chain Zizzi is enjoying the benefits of a campaign that combines mobile, social and gamification after seeing consumer email click throughs increase three fold. As part of Zizzi’s wider three-year ‘Zizzi Tackles Cancer’ campaign to raise £1m for Cancer Research UK, the gaming push launched on 1 September and uses technology from 3radical […]
Burger King has announced it is rolling out its new breakfast menu nationwide in the UK. This new menu features a range of delicious breakfast options including Croissan’wiches and English Muffins; with plenty of satisfying options available. Guests who choose a meal will also enjoy a serving of regular mini hash browns. New on the […]
PepsiCo continues to drive culinary, equipment and design innovation — now literally across the US — with the launch of PepsiCo NSPIRE, a new innovation kitchen on wheels that hits the road this month. As PepsiCo NSPIRE stops around the country, consumers will be able to enjoy unique culinary recipes created by the company’s premier […]
Redshoe, specialists in brand design and trends for women, has unveiled the new identity and packaging design for Kirsty’s Kid’s Kitchen – the first ever UK launch of free from dairy, wheat and gluten chilled ready meals for kids aged 2-9. The branding and packaging brings a sense of fun to meal times while reassuring […]
Looking ahead to 2016, Mintel’s Global Food and Drink Analyst Jenny Zegler discusses the top food and drink trends set to impact global markets, including implications for both consumers and brands in the year ahead. Alternatives Everywhere “Veggie burgers and non-dairy milks have escaped the realm of substitutes primarily for people with dietary concerns and […]