To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]
According to Biscuits & Cakes 2014, a new Market Update from market intelligence provider Key Note, the combined value of biscuit and cakes at retail in the UK rose by 3.6% between 2012 and 2013. This growth is impressive given the rising popularity of baking from home. The trend for home baking can primarily be […]
Heineken has furthered its long-standing relationship with St Luke’s expanding the account to include Old Mout Cider which is to launch in the UK as a rival to Kopparberg and Rekorderlig. A £3m launch campaign will introduce the brand to the market with activity to include OOH, print and digital. The national launch on 5 […]
Celebrity chef and television personality, Duff Goldman, announces the launch of his signature Cake-In-A-Jar, which is decadent layers of the beloved chef’s buttercream cake hand-packaged in a colorful glass mason jar. Each jar shipment comes equipped with a personalized note from the chef himself. Straight from the Ace of Cake star’s Los Angeles interactive design […]
Ad agency Dentsu Australia has created ads that make fun of German-style beer Kolsch as well as the country’s culture. The campaign for 4 Pines beer, was supposed to be a take on the German beer’s history, and the agency saw it as an opportunity to poke fun at the beer, as well as the […]
Children with Cancer UK have teamed up with singer and celebrity chef, Paul Young, to inspire the nation to hold bake sales across the country in this year’s Bake Club Month of May. Whether baking for the family, to tantalise the taste buds of colleagues or to share with neighbours, Bake Club Month of May […]
To celebrate the 2014 FIFA World Cup, Coca‑Cola Great Britain is giving consumers the chance to win up to one million limited edition Coca‑Cola footballs in the run up to the tournament. Through the promotion Coca‑Cola hopes to inspire people through the 2014 FIFA World Cup to be active this summer. The Win A Ball […]
Domino’s Pizza is taking the next step in technology innovation. The pizza chain, recognized as one of the world leader in pizza delivery, announced the release of its ordering app for iPad which will put pizza at the center of everything – including updated, mouthwatering food photography and a newly created, more realistic custom pizza […]
Jim Beam Bourbon made history by achieving a bourbon-industry first by filling its 13 millionth barrel of bourbon since the repeal of Prohibition in 1933. The barrel was personally filled and sealed by Fred Noe, Jim Beam’s great-grandson and seventh generation master distiller, at the company’s flagship distillery in Clermont, Ky. Also on hand to […]
Iconic Italian wine brand Luna Di Luna announces an exciting innovation to The Original Italian blends, with a revolutionary new look created using state-of-the-art technology and complimented by a revamped product portfolio. A cornerstone of the Enoitalia, SpA global wine portfolio, and imported to the U.S. by Enovation Brands, Inc., Luna Di Luna is re-launching […]