Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes. The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star […]
Mars, Incorporated and The Procter & Gamble Company announce that Mars has agreed to buy the Iams, Eukanuba, and Natura brands in major markets for US$2.9 Billion in cash. This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business. The companies expect to complete the transaction in […]
Anyone who has ever attended a conference or a networking event will know how awkward and intimidating they can be. To help break the ice for participants, the Economic Development Board of Singapore (EDB) came up with the ‘Coffee Connector’, a coffee machine that only brews coffee when two people introduce themselves to each other. […]
Zomato, the restaurant search and discovery service, has rolled out a completely revamped version of its web and mobile product. Building on its already rich and exhaustive restaurant database, and ratings and reviews from its millions of monthly users, Zomato has now added a new, social layer to restaurant discovery – personalised recommendations from people […]
Japanese beer company Kirin has created a charmingly whimsical ad to promote its new ‘Salt and Fruit’ soda. Created as part of its ‘Sekai no Kitchen Kara’ series which translates to ‘From the Kitchens of the World’, the drink in this spot is apparently inspired by the flavors of Thailand. The ad features an adorable […]
With a rich history of preparing and serving home-cooked, Mediterranean-inspired dishes like rice pilaf, couscous and other grain-based fare, the Near East brand now brings these authentic flavors to a delicious and versatile new snack: Near East Multigrain Chips. Made using a delightful blend of ingredients like corn, couscous, quinoa, and lentils, these uniquely shaped […]
Diageo, the world’s leading premium drinks business, announces today the global launch of Haig Club Single Grain Scotch Whisky, in partnership with global sporting icon David Beckham and British entrepreneur Simon Fuller. Working alongside Diageo, Beckham and Fuller will play a fundamental role in developing the brand, its strategy and positioning. David Beckham will also […]
German confectioner Haribo has launched a print ad campaign that features images of juicy fruits that have been digitally manipulated into the shape of the gummy bear. Known for producing these delicious bear-shaped chewy treats, the brand could hardly have found a better way to show how their gummy bears are filled with fruity goodness. […]
With Cinco de Mayo falling on a Monday, for the second straight year, Americans everywhere will be faced with celebrating Cinco on a day not fit for the occasion. To save this time-honored celebration, Dos Equis’ “Dos de Mayo” campaign is returning on Friday, May 2nd to help fans everywhere ignite their fiestas all weekend […]
Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. All […]