Branding and packaging design specialist, Parker Williams, has designed the new look for the Tesco Smoothie range, launching in store on 28 April 2014. The first three products launching this month are the 1l variants, including ‘Mango, Banana & Coconut’, ‘Strawberry, Banana & Passionfruit’ and ‘Pineapple, Kiwi & Lime’. The design of the Smoothies range […]
This May, innocent launches a brand new campaign celebrating the lengths they go to to get the best taste from the fruit they use. The £3 million campaign will continue the successful ‘tastes good, does good’ campaign introduced in January, and will incorporate TV, outdoor and digital activity. Two TV adverts, filmed on location in […]
WineTrust100 has announced it has appointed a further Master of Wine (MW) to strengthen it sourcing and selection capabilities. Jo Ahearne MW will be involved in selecting wines for the online retailer’s list of 100 wines – chosen for being the best examples of their type, for the price, from all over the world. She […]
To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]
According to Biscuits & Cakes 2014, a new Market Update from market intelligence provider Key Note, the combined value of biscuit and cakes at retail in the UK rose by 3.6% between 2012 and 2013. This growth is impressive given the rising popularity of baking from home. The trend for home baking can primarily be […]
Heineken has furthered its long-standing relationship with St Luke’s expanding the account to include Old Mout Cider which is to launch in the UK as a rival to Kopparberg and Rekorderlig. A £3m launch campaign will introduce the brand to the market with activity to include OOH, print and digital. The national launch on 5 […]
Celebrity chef and television personality, Duff Goldman, announces the launch of his signature Cake-In-A-Jar, which is decadent layers of the beloved chef’s buttercream cake hand-packaged in a colorful glass mason jar. Each jar shipment comes equipped with a personalized note from the chef himself. Straight from the Ace of Cake star’s Los Angeles interactive design […]
Ad agency Dentsu Australia has created ads that make fun of German-style beer Kolsch as well as the country’s culture. The campaign for 4 Pines beer, was supposed to be a take on the German beer’s history, and the agency saw it as an opportunity to poke fun at the beer, as well as the […]
Children with Cancer UK have teamed up with singer and celebrity chef, Paul Young, to inspire the nation to hold bake sales across the country in this year’s Bake Club Month of May. Whether baking for the family, to tantalise the taste buds of colleagues or to share with neighbours, Bake Club Month of May […]
To celebrate the 2014 FIFA World Cup, Coca‑Cola Great Britain is giving consumers the chance to win up to one million limited edition Coca‑Cola footballs in the run up to the tournament. Through the promotion Coca‑Cola hopes to inspire people through the 2014 FIFA World Cup to be active this summer. The Win A Ball […]