Consultancy &Smith has designed the environmental branding for Indian restaurant Dishoom’s newest branch in London’s King’s Cross, which has an aesthetic reflective of a late 1920s railway transit shed. This look is carried through to the interiors, which have been designed by Macaulay Sinclair, and takes inspiration from Bombay’s Iranian cafés. Each Dishoom restaurant is designed […]
American football fans have one more thing to be thankful for – there are only 65 more days until Super Bowl XLIX and the much anticipated Pepsi Super Bowl XLIX Halftime Show. Global superstar Katy Perry is on tap to headline this year’s highly anticipated halftime show. To help harness the excitement of the Pepsi […]
Coca-Cola is launching a new milk brand Fairlife, which will cost twice the amount of standard milk. The milk brand will launch in the US in December. It says that compared with standard milk, protein will be 50 per cent higher, sugar reduced by 30 per cent and there will be no lactose. Fairlife has […]
Milka wished to reimagine their advent calendar packaging in order to tackle the universal insight that children always ask… “How many sleeps until Christmas?” Taxi Studio was briefed to deliver a creative solution, incorporating AR technology, to answer this ever-present question. Taxi devised a solution that underpins Milka’s ‘Dare to be Tender’ positioning, opting for […]
Dewar’s, blended scotch whisky, is proud to announce an extension of the Dewar’s ‘Live True’ campaign with the launch of “Dewar’s Profiles,” a digital version of the brand’s successful print campaign from years ago. This series of short video interviews celebrates individuals and notable personalities who have the courage to drive unexpected pursuits that positively impact […]
Don’t believe everything that trends. The Budweiser Clydesdales are not going anywhere. “We are excited to see exactly how much the Clydesdales can still touch the hearts and minds of our passionate fan base,” said Brian Perkins, vice president, Budweiser. “There have never been any plans to remove our beloved Budweiser Clydesdales from our brand […]
To celebrate the launch of Baileys Chocolate Cherry Irish Cream Liqueur, the newest addition to the Baileys Irish Cream collection, we’re taking over Miami’s Mary Brickell Village on November 26th with the popular Stylish Shots on the Go event. Baileys will be helping women get camera-ready for the famous Thanksgiving Eve bar scene so that […]
http://youtu.be/DZs4BMc1CBw Do your friends steal your French fries when you’re not looking? To help prevent these unwanted ‘thefts’ from occuring, McDonald’s Canada has developed a “security system” to protect your fries. Called the ‘Fry Defender’, it is part of McDonald’s Canada’s new app. It uses “cutting edge motion detector technology” to alert you when someone […]
Non-conformity. Originality. Wit. Unmistakable authenticity. These have been the hallmarks of the iconic lemon-lime 7up brand since 1929, and today, the second largest PepsiCo beverage brand internationally reveals an impactful, original proposition with a refreshed visual identity and global campaign. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said […]
Over the past few years, Bud Light has taken over cruise ships, hotels and even an entire town. For its next act, the Official Beer Sponsor of the NFL will create the ultimate #UpForWhatever experience at Super Bowl XLIX: Bud Light House of Whatever. As a continuation of the brand’s “Perfect Beer for Whatever Happens” […]