Start-ups and SMEs can only succeed if supported by learned voices within the food and drink arena. For all their outer confidence and ‘take on the world’ bravado, no-one under-estimates the multi-layered ‘plate spinning’ complexity a new entrant faces carving out a distinct niche and standing one’s ground in the face of fast response brand rivals […]
This Isn’t Just A Ramen Dish. It’s a Cult Classic. Shoryu Ramen is about to make history. On 7th October 2025, Shoryu Ramen are bringing its interpretation of the cult phenomenon Jiro Ramen ラーメン二郎 to the UK. Exclusively available at Shoryu Carnaby St, Covent Garden, Regent Street, Soho, Shoreditch, Westfield Stratford City World Food Court, […]
Independent agency Brandon Consultants and the nation’s most iconic pizzeria brand, PizzaExpress, are pleased to share their latest project together: developing a new range architecture strategy and packaging design system for the brand’s new supermarket Specials range, plus a packaging redesign for its 9” Classic chilled pizzas. As the nation’s number one chilled pizza brand*, […]
Fred & Farid Shanghai’s “Barely Noticeable Promotions” Rewards Attentive Consumers Through NFC-Enabled Street Posters Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer experience. The brand’s “Barely Noticeable Promotions” campaign highlights a subtle shift to a deeper red shade through discovery-based street marketing, challenging traditional approaches in […]
Design agency, BrandMe share the new packaging design for Terry’s Chocolate Caramel Ball, marking a bold and innovative effort for the well-loved brand to drive market share through mainstream flavour appeal. Following the success of the Terry’s Chocolate Mint launch, the new Caramel variant is part of Terry’s ‘beyond Orange’ strategy to broaden its appeal […]
Since opening its doors in 2012 on Newport Place in London’s Chinatown, the Chinatown Bakery has become known for its authentic Hong Kong-style cakes and pastries. The business has grown since then to two more sites on Wardour Street, Soho and supplies over 50 supermarkets and restaurants with their products. The business turns over £10M […]
NON-SWEET DRINK BRAND INCREASES DISTRIBUTION This month CANS, the new unsweetened carbonated soft drink brand, is celebrating a host of new wins. On a mission to create the ‘non-sweet’ category, the fledgling brand first came to the UK market in March, initially launching with a D2C offering; CANS.co.uk. Making significant headway with independents, September will also […]
Award-winning experiential agency, Hot Pickle unveils Hot Pickle Innovation Lab, a bold new innovation division dedicated to tackling some of the most pressing challenges and opportunities shaping the future of food culture. A long time coming… The Hot Pickle Innovation Lab has been quietly developing over the past decade, delivering major insights and innovation projects for world-leading brands including Hello […]
Clipper Teas, the number one UK tea brand for Fairtrade tea, is partnering with the Fairtrade Foundation for their Do It Fair’ campaign for Fairtrade Fortnight 2025. The annual celebration, which this year runs from Monday 22 September to Sunday 5 October, aims to advocate for a fairer system by telling the stories of the people […]
This Spring ‘Oakley’ was crowned the winner of the nationwide hunt to find ‘the real Peamutt’ – now his face will replace the cartoon mascot on limited-edition jars. A Liverpool border collie is to appear on more than 50,000 jars of Peamutt Butter nationwide after winning a competition to be the new face of the […]