Mustard Brand’s Crowd-sourced Emmy Speech

Mustard Brand’s Crowd-sourced Emmy Speech

After returning in 2013 from a 15-year mass market advertising hiatus, Grey Poupon returned with a campaign from CP+B. Their TV spot “The Chase” was nominated for an Emmy and although they didn’t win, they wanted to do the tasteful thing and share the honour of being nominated with their fans. So last week, Grey […]

Mondelez Gum Brands Trident, Stimorol and Hollywood, Undergo Rebrand

Mondelez Gum Brands Trident, Stimorol and Hollywood, Undergo Rebrand

Mondelez International’s European chewing gum brands Trident, Stimorol and Hollywood, have undergone a rebrand. In the biggest cross-country branding project undertaken by Mondelez to date, the three brands were refreshed by agency LPK and adapted by Sun Branding Solutions for more than 700 SKUs across multiple territories, pack formats and substrates. “We have been working […]

Mikado Relaunches As ‘Effortlessly Original’

Mikado Relaunches As ‘Effortlessly Original’

Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London. The campaign, launching in Germany and including TV, print and digital, hinges around a central film introducing a male character who visits a casino. He arrives by parachute and enters the […]

Badoit Express Turns Paris’ Famous Rue de Rivoli into a Rue de la Gastronomie

Badoit Express Turns Paris’ Famous Rue de Rivoli into a Rue de la Gastronomie

For this second edition, Badoit, the celebrated French brand of naturally sparkling water, created a stir once again on the Fête de la Gastronomie festival, once more hand-in-hand with two-star Chef Thierry Marx. Through an experience that came as a total surprise, the lucky drivers who happened to be Rue de Rivoli, in Paris, have […]

Heineken Challenges Consumers’ Claims with “Departure Roulette” Roadshow

Heineken Challenges Consumers’ Claims with “Departure Roulette” Roadshow

After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. Would you play Departure Roulette and go? To find out, Heineken took to the road with “Departure Roulette”- a social experiment that aims to push people outside of […]

Coca-Cola Inspires More than 3 Million People to “Get The Ball Rolling”

Coca-Cola Inspires More than 3 Million People to “Get The Ball Rolling”

This summer, millions of people were inspired to move and groove with Coca-Cola as part of its Get The Ball Rolling initiative. Coca-Cola has reached its goal to inspire 3 million Americans to rediscover the joy of being active in communities across the country since May. “For Coca-Cola, inspiring moments of happiness is part of […]

An App That Lets You Swap Leftovers to Prevent Food Wastage

An App That Lets You Swap Leftovers to Prevent Food Wastage

Seattle-based Dan Newman and his business partner, Bryan Summersett have developed an app that lets you share your leftovers with strangers. They developed Leftover Swap and it is an ingenious way of swapping meals with people around your neighborhood. Using the idea of couch surfing, where you can share your apartment with a stranger, Newman […]

McDowell’s No.1 Extends ‘Spirit of Friendship’

McDowell’s No.1 Extends ‘Spirit of Friendship’

One of India’s leading Whiskey brands, McDowell’s owes its success to the efforts in reinventing and being relevant to consumers over the last 40 years. Over the last 4 years the brand has been addressing its young Indian target audience with its positioning as the “The No.1 spirit of friendship” with the intent to add […]

PepsiCo Names Sanjeev Chadha CEO of Asian, Middle Eastern & African Markets

PepsiCo Names Sanjeev Chadha CEO of Asian, Middle Eastern & African Markets

PepsiCo announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer, Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle East and Africa. Chadha is […]

Del Monte Brand is ‘Bursting with Life’

Del Monte Brand is ‘Bursting with Life’

On the heels of its current “Bursting with Life” ad campaign, Del Monte continues to bring to life its brand positioning by reestablishing the role of its packaged fruits, vegetables, and tomatoes in contributing to a healthy lifestyle. For the first time in more than 25 years, Del Monte Brand has updated its packaging and […]